Are Macs Really More Secure Than Windows PCs?
The idea that Macs are safer and less prone to viruses than Windows PCs has been around for as long as the internet itself. But just how much truth is there in this, particularly as it affects your small business?
Read More Marketing for Small Business: It’s All About Common Sense
Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door.
Read More I am an attorney and have a security concern about using the office suite’s copying machines. Do copy machines retain any sort of history of the images they copy?
Digital copiers manufactured since 2002 typically have a hard drive or drives that store data about the documents copied, printed, scanned, faxed or emailed on or through the machine. If you don’t take steps to protect that data, it can be stolen from the hard drive, either by remote access or by extracting the data once the drive has been removed.
Read MoreA Tale of Two Pricing Strategies
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
Read More Why Trade Shows Are Alive and Well
Trade shows have been around for centuries in one form or the other and during all this time, they have been one of the most useful means of networking, buying, selling and advertising your business or your services.
Read More Making Each Customer Feel Special
In the dictionary, “special” is defined as “better, greater or otherwise different from what is usual.” In business, it is so important to make sure each customer feels special, as this generates a great competitive edge.
Read More Team Member Competency Is Critical to Your Startup
Most people think that the Peter Principle (employee rises to his level of incompetence) only applies to large organizations. Let me assure you that it is also alive and well within startups.
Read More Do You Need an Attorney on Staff?
Most new companies seek outside legal help in their early stages, but all businesses that grow to a certain size will one day have to consider whether to hire an in-house attorney or continue to rely on contractual legal advice.
Read More 3 Tips for Creating and Sharing Video Content
With the rise of content marketing, video content has become one of the most effective marketing mediums around. YouTube continues to grow day by day, Facebook has enabled instantaneous video playback in their news feed, and Google has even started to share videos in their search results.
Read More How to Turn Your Hobby into a Small Business
From running on a treadmill to playing the trumpet to writing haikus, there are lots of activities that we all enjoy to get some much-needed relaxation from the everyday stresses of life. So, in the entrepreneurial world, this begs the question: is it possible to turn one of your favorite hobbies into a formal, money-making business venture?
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