YEC

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Follow the YEC on Twitter @YEC.

Latest

4 Ways to Better Market Your Brand to Millennial Consumers

With the Millennial generation representing 25 percent of the population and more than $200 billion in annual buying power in the U.S., companies from every industry are vying for this generation’s attention.

How to Launch Your MVP Faster and Smarter

The concept of the MVP has been well-defined by those much smarter than myself, but the application of its principles has only been loosely upheld.

3 Ways to Find Forgotten Innovation

The best and brightest teams can be rendered uninspired, stumped, scared and maybe even lazy when faced with a huge, blank whiteboard titled, “Our Next Big Thing….”

3 Branded Marketing Campaigns That Got It Right

To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it.

3 Ways to Get on an Investor’s Radar

In a tech startup, it’s the founder’s prerogative to gain the attention of the industry’s smartest, best connected and wealthiest individuals. After all, these heavy hitters can influence a company’s direction in unimaginable ways.

How to Increase Employee Satisfaction for the Long Haul

Professor Alex Edmans of The Wharton School of the University of Pennsylvania discovered that businesses with high levels of employee satisfaction perform better than those without.

Is Your Leadership Style Alienating Your Team?

Your toughness, single-mindedness and take-no-prisoners attitude helped you become a successful entrepreneur. But now, just as it should all be coming together, something is not right.

How to Automate and Scale Workflow Pipelines

People play an incredibly large part in every company’s workflow. However, us humans can be costly and hard to manage, which creates a challenge when scaling horizontally.

3 Crucial Marketing Skills All Entrepreneurs Should Have

As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary and highly rewarding—all at once.

7 Tips for Maximizing the Power of Brand Advocates

For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets.