Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
What’s Your Employment Brand?
Did you know your company has an employment brand? Whether by design or default (usually by default) every company has its own employment brand. I talk to many small business owners who tell me they have difficulty attracting and retaining the talent they need to grow their businesses.
The 4 Step Process for Hiring the Right Employee
Hiring employees is one of the most difficult and expensive aspects of building a business. Therefore, I’ve created a four step process to help you make sure you’re investing in the right talent from the beginning.
As the Cupcake Crumbles: What Small Businesses Can Learn
You don’t want to be a one trick pony because eventually customers will tire of the same old, same old and move on. You may hang on for a while, but most likely if you don’t diversify your offering and keep up with market trends, your business will fail.
Marketing for Small Business: It’s All About Common Sense
Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door.
How to Successfully Crowdsource Anything for Your Small Business
Think of crowdsourcing as a kind of Internet dating approach to finding your small business the capital, creativity, help and ideas it needs to take it to the next level. And just as there been an explosion in Internet dating sights, there’s been a boom in crowdsourcing sites.
How to Keep Employees from Becoming Competitors
Recently, I’ve been getting a lot of questions regarding employees who leave to become a competitor so I thought I’d take this opportunity to discuss ways to protect your small business.
Is Your Small Business Conducting Exit Interviews?
Employee turnover is expensive. Human research professionals estimate the cost of turnover ranges from 50 to 200 percent of an employee’s annual salary. Furthermore, an employee resignation can impact the morale and productivity of your remaining team members.
Want to Sell Your Business Someday? Start Planning Now
We’ve touched on the subject of exit strategies here before and one of the most important points in that discussion is that you should have the end in sight even when you’re first starting a small business or buying an existing business.
Why You Should Create an Advisory Board for Your Small Business
Starting and growing a business is complex and it’s impossible for you—the business owner—to know all the answers. The more information, talent, and resources you can access, the greater your chances of success. Advisory boards can help. No matter how small or large your firm is, you can benefit from building an advisory board.
5 Vital Steps for Small Business Cyber Security
In the Medieval times—the age, not the dinner theater—all they had to worry about were the bugs that lived on rats. Today we have to contend with super bugs that resist the most powerful antibiotics, along with bugs, viruses,Trojan Horses, malware and hackers that plague the virtual world.