SEER Interactive
SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.
Latest
How to Find & Fix These 3 Red Flags in Your Google Analytics Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing its job. While implementing Google Analytics…
Bulk Google My Business Insights Reporting
Enterprise users of Google My Business, rejoice! In April, Google rolled out the ability to download Insights data, in bulk, straight from your dashboard. With no access to the API required, this new feature enables…
Video Content: The Future of Social Media Marketing
In the digital marketing world, trends are constantly emerging. To stay competitive, brands need to stand out and adapt to evolving trends or else they risk falling behind and losing the interest of their target…
Google Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming…
User Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for…
30 Proven Tips for Building Trust & Rapport with Clients
Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186%…
How to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are…
Connecting the In-Store and Online Experience with Audience-First Marketing
If a company has no trouble getting customers to the store, but struggles to get them online, how can marketers use the in-store experience to aid their digital efforts? To add another layer of difficulty,…
How to Measure Offline Advertising with Google Analytics
<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term…
Today’s Intern, Tomorrow’s Hire
When you hear the word “intern,” what do you think? Channeling the storytelling style of Sophia Petrillo from The Golden Girls, let me tell you the tale of a lackluster internship and why it makes so…