Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include:
Do you spend more time than you would like on the phone dealing with bad customer service? Smart companies should realize that if they waste their customers’ time, they will eventually lose those customers.
I recently had the privilege of working with an amazing, customer-focused operation. Hy-Vee, a Midwest grocery store chain, impressed me, as I’m sure they impress their customers, with their amazing service delivered by dedicated employees.
As technology keeps advancing, the gap between in-person customer service and the online customer experience is closing. While there is still no substitute for the personal experience that comes from dealing with another human being, some websites are employing very personalized tactics.
In a recent interview, I was asked questions about why the leaders of a company in the “C-Suite” should focus on customer service. While the customer service vision may start in the C-Suite, everyone must own the responsibility.
Recognized as one of the greatest basketball players to ever play the game, Earvin “Magic” Johnson is also successful in business, perhaps even more so. He is known for guiding typical suburban businesses into urban America.
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