Marty Zwilling
Marty Zwilling is the Founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. Marty has been published on Forbes, Harvard Business Review, Huffington Post, Gust, and Young Entrepreneur. He writes a daily blog for entrepreneurs, and dispenses advice on the subject of startups to a large online audience of over 225,000 Twitter followers. He is an Advisory Board Member for multiple startups; ATIF Angels Selection Committee; and Entrepreneur in Residence at ASU and Thunderbird School of Global Management. Follow Marty on Twitter @StartupPro.
Latest
Why It Pays to Focus Your Business on a Narrow Niche
Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about…
How to Set a Balance of User Growth vs. Profitability
A question that I still hear debated often is whether a new startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t…
5 Startup Cost Realities Most Founders Underestimate
Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC…
7 Whirlwind New Venture Partner Marriages to Avoid
Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one—someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you…
7 Guidelines for Picking Business Battles You Can Win
Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion, and focus are so strong that they can’t imagine someone disagreeing, much less fighting them to the death. But the reality…
5 Keys to Relying on Intuition in Business Decisions
With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. As an advisor to entrepreneurs for many years, I…
5 Keys to Boosting the Performance of a Business Team
It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top…
10 Business Plan Tips Too Many Entrepreneurs Forget
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don’t confuse your business plan with a doctoral thesis or the back…
Customer-Centric Strategies Win Over Product-Centric
Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the…
5 Keys to Career and Business Success for Introverts
In this age where every person feels the need for a relationship with people they do business with, introverts like me might seem to be at a distinct disadvantage. Most of us just don’t have…