Lexie Lu
Lexie Lu is a UX content strategist and web designer. She enjoys copious amounts of coffee (with a dash of milk) and walking her goldendoodle. Check out her design blog, Design Roast, and follow her on Twitter @lexieludesigner.
Latest
14 Killer Advertising Tips for Startups
As a startup, you’re likely on a tight budget when it comes to advertising. Getting a business up and running is both an exciting and nerve-wracking time. You need to get the word out about…
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to…
12 Hover Features Your B2C Site is Looking For
Website visitors today have seen nearly every feature you can think of. They watch the latest videos, know the trends in design and are quite savvy about user experience (UX). Even though they may have…
7 Ways Your Small Business Can Compete with Amazon
Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short…
9 Perks Your Employees Want and You Can Afford
It’s not just about health insurance and vacation time. Today’s best employees expect their employers to provide them with a slew of perks that make both their professional and personal lives better. If they don’t…
6 Reasons Sustainability is More Than Just a Catchphrase
A green workplace makes everyone involved feel good. Your customers will appreciate buying from a company that cares for the environment. Your employees will feel a part of something bigger than themselves. You will know…
11 Common Mistakes in a Startup’s First Year
Getting a company up and running is an exciting time. You likely have a strong passion for what you’re doing and a vision for where you’d like to go in the next few years. Everything…
Why Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or…
11 Essential Things to Consider Before Starting Your Own Tech Business
Technology is one of the fastest growing segments in business startups. If you think about starting a tech business, you may wonder how you’ll stand out amidst all the competition and what exactly it takes…
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