With consumers frolicking at the beach, road tripping with family or dominating their recreational soccer league, summer can become a slow season in the e-commerce world. If you notice a dip in sales this time of year, creative marketing strategies could help turn things around. Plus, the warm summer months can even provide built-in sales […]
5 Benefits to Using Freelancers for Your Small Business
Outsourcing is a sound option whether you need administrative help, IT support, bookkeeping services, creative work or just about any other skill. And it’s growing in demand and value — according to Upwork, more than half of freelancers in the United States provided skilled services, like computer programming or business consulting, in 2021. Not sure […]
7 Tips for Starting an E-Commerce Business on a Tight Budget
E-commerce retail sales are expected to exceed $5 trillion dollars worldwide for the first time in 2022. If you’re looking for a new revenue stream, now could be a perfect time to get your e-commerce business off the ground. But while an online shop could mean fewer startup costs, there are still expenses that not […]
Social Media is Key to Small Business Advertising
For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website […]
These 5 Benefits Can Make The Lives of Working Parents Easier
Parents make up 40% of the workforce, according to a survey from the family benefits platform Cleo, so it’s in every business’s best interest to keep working parents present, productive and engaged in their jobs. Yet many of today’s working parents struggle to overcome one hurdle to being present and productive at work: reliable, quality […]
Growing Too fast? How to Slow Down but Still Generate Revenue
The history of American business is full of stories about explosive, ultra-fast growth. In college courses, news stories and case studies, we hear how companies like Starbucks and Lululemon expanded with breakneck speed, from small enterprises into industry-leading titans. However, just because those stories are well-known, it doesn’t mean they’re the norm. For many companies […]
Watch Out for These 6 Easy-to-Forget Expenses During Your Business’s 1st Year
The idea of starting a small business can be exciting to many would-be entrepreneurs, opening up the opportunity for job flexibility and the freedom to call your own shots. However, even though running a business can be fulfilling and offer the chance to build wealth, it’s not always the cheapest endeavor. If you’re interested in […]
50% of U.S. Workers: Job Pressure Impacts Mental Health More Than COVID
Editorial Note: The content of this article is based on the author’s opinions and recommendations alone. It may not have been previewed, commissioned or otherwise endorsed by any of our network partners. By now, we’re aware that social distancing, stay-at-home orders, and sharing close quarters with a significant other and/or kids while working can take […]
Small Business Owners: Is It Time to Offer Buy Now, Pay Later?
If you own a small business or have spent time online shopping, chances are you’ve heard of the buy now, pay later trend. It’s an approach to shopping — popularized by point-of-sale financing companies such as Affirm, Afterpay and Klarna — that’s become more common due to the COVID-19 crisis forcing consumers to shop online […]
9 Services You Should Consider Outsourcing — And When
As a small business owner, you’re constantly wearing many hats. On any given day you could be inspecting the latest inventory shipment, interviewing prospective employees or even sweeping the showroom floor after closing. However, if you find yourself being pulled in too many directions or experiencing a level of growth that you can no longer […]
