The use of professionals in a fractional role is nothing new. Companies do this when they turn to lawyers on retainer, CPAs needed when tax time rolls around or employment services as a HR department. Using a fractional Chief Marketing Officer when needed is no different. Some companies see marketing as a necessary evil. In […]
Digital Transformation: Interview With CEO Nick Collins
Nick Collins was raised in a tech-savvy home and owned his first computer in elementary school. He had aspirations of someday working for a 3D animation studio, like Pixar, because of a deeply-rooted love of special effects. He also started coding HTML as a hobby, when the method was just being introduced to the digital […]
Why Outsourcing is Essential for Small Businesses
If you’re a small business owner, you’ve probably noticed that the most challenging part of running your business isn’t dealing with a client or customer-facing interactions or making plans for the company’s future. Often, it’s the small details of managing a company that make it a hassle. The logistical aspects of your business’s back office […]
The Age of Social Impact Entrepreneurship Is Upon Us
With so many challenges upon us, the business world is stepping up to address societal needs through creative, sustainable, and profitable strategies. Several organizations are taking positive action by addressing specific issues in their mission and vision statements — from diversity, equity, and inclusion; to sustainability; to literacy and education; to healthcare for the elderly, […]
We Know How Influencer Marketing Works–And It’s Not About Celebrities
We know how influencer marketing works and we know why it works. Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new. In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]
How to Improve the Employee Experience
If you expect to effectively recruit and retain talent in this dynamic and evolving environment in which COVID-19 is not completely gone but has markedly waned, you simply must prioritize improving the employee experience. This is true no matter your company size or whether most of your employees are working remotely, are returning to worksites, […]
7 Best Ways to Engage Employees In A Hybrid Setup
Remote work is getting more popular each day as it could help employees lessen their efforts in braving the commute, allowing them to save time and money. However, some companies would still prefer having a physical office; thus, the birth of a hybrid work setting. A hybrid work setting is a combination of work from […]
12 Techniques To Make Cold Calling More Effective For Your Business
Running a business isn’t a walk in the park as there are plenty of things you should look after. Apart from implementing the best marketing strategy, you must also ensure that your products and services are top-notch. But before you get busy handling those things, gathering enough clients is a must. If you’re just starting […]
Funding Options Coming Out of Lockdown: 3 Strong Options
Has your business taken a hit during the pandemic? Are you looking into starting your own business now as we move out of lockdown? This article will break down the ways that your company can benefit from funding in order to recover or grow, highlighting grant funding, equity and alternative funding options that may be […]
Understanding Blockchain And Its Growing Popularity
Blockchain technology allows its users to store transactional data, in a structure called the ‘block’. These blocks are adjoined to make a chain that can be public or private in nature. This entire network is then connected through peer-to-peer nodes, this method of storage is known as the digital ledger. A strong authentication and safeguard […]
