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Home / Archives for SmallBizClub

SmallBizClub

3 Offline Ways You Can Promote Your Small Business

May 2, 2022 By SmallBizClub

Ask most small business owners, and they’ll tell you they run a website to promote their service or product and ultimately gain customers. In fact, according to survey data, 72% of small to medium sized businesses (SMB) have an online presence.  While having a website is definitely a necessity rather than a luxury these days […]

Filed Under: Sales and Marketing Tagged With: Marketing

Why Your Business Should Search Around for a Freight Quote 

May 2, 2022 By SmallBizClub

For anyone running a business, one of the most important parts of your daily process involves transit. If you need to send products to a client, and you often need to have a courier that you can rely upon to do the job. It is easy to simply take the first offer that you find […]

Filed Under: Operations Tagged With: Shipping

Spicing Up Your Marketing Staff: Working with Newbies

May 2, 2022 By SmallBizClub

The use of professionals in a fractional role is nothing new. Companies do this when they turn to lawyers on retainer, CPAs needed when tax time rolls around or employment services as a HR department. Using a fractional Chief Marketing Officer when needed is no different. Some companies see marketing as a necessary evil. In […]

Filed Under: Leadership Tagged With: fractional job

Digital Transformation: Interview With CEO Nick Collins

Apr 30, 2022 By SmallBizClub

Nick Collins was raised in a tech-savvy home and owned his first computer in elementary school. He had aspirations of someday working for a 3D animation studio, like Pixar, because of a deeply-rooted love of special effects. He also started coding HTML as a hobby, when the method was just being introduced to the digital […]

Filed Under: Sponsored, Technology Tagged With: Digital

Why Outsourcing is Essential for Small Businesses

Apr 29, 2022 By SmallBizClub

accounting-tips-for-seasonal-small-businesses

If you’re a small business owner, you’ve probably noticed that the most challenging part of running your business isn’t dealing with a client or customer-facing interactions or making plans for the company’s future. Often, it’s the small details of managing a company that make it a hassle. The logistical aspects of your business’s back office […]

Filed Under: Finance Tagged With: Outsourcing

The Age of Social Impact Entrepreneurship Is Upon Us  

Apr 29, 2022 By SmallBizClub

With so many challenges upon us, the business world is stepping up to address societal needs through creative, sustainable, and profitable strategies. Several organizations are taking positive action by addressing specific issues in their mission and vision statements — from diversity, equity, and inclusion; to sustainability; to literacy and education; to healthcare for the elderly, […]

Filed Under: Leadership Tagged With: Social Entrepreneurs

We Know How Influencer Marketing Works–And It’s Not About Celebrities

Apr 26, 2022 By SmallBizClub

We know how influencer marketing works and we know why it works.  Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new.  In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]

Filed Under: Sales and Marketing, Social Media Tagged With: Influencer

How to Improve the Employee Experience

Apr 25, 2022 By SmallBizClub

building-emotional-capital--how-to-maintain-enthusiastic--engaged-employees

If you expect to effectively recruit and retain talent in this dynamic and evolving environment in which COVID-19 is not completely gone but has markedly waned, you simply must prioritize improving the employee experience. This is true no matter your company size or whether most of your employees are working remotely, are returning to worksites, […]

Filed Under: Leadership Tagged With: Employee Incentives

7 Best Ways to Engage Employees In A Hybrid Setup 

Apr 25, 2022 By SmallBizClub

Remote work is getting more popular each day as it could help employees lessen their efforts in braving the commute, allowing them to save time and money. However, some companies would still prefer having a physical office; thus, the birth of a hybrid work setting. A hybrid work setting is a combination of work from […]

Filed Under: Leadership Tagged With: hybrid work, Remote Work

12 Techniques To Make Cold Calling More Effective For Your Business

Apr 22, 2022 By SmallBizClub

Running a business isn’t a walk in the park as there are plenty of things you should look after. Apart from implementing the best marketing strategy, you must also ensure that your products and services are top-notch. But before you get busy handling those things, gathering enough clients is a must.   If you’re just starting […]

Filed Under: Sales and Marketing Tagged With: Cold Calling

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