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Edwin Bevens

Edwin Bevens is Editor of SmallBizClub.com, and specializes in communications for Tarkenton Companies in a variety of media. He develops, produces, and maintains content across a wide range of channels. With a background in journalism and publishing, Edwin focuses on helping small business owners find the right match of voice, audience, and medium for every message.Connect with him on

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Do you have any suggestions for free health care or affordable health care for the self employed?

| Edwin Bevens
We do not know your company or your personal budget for health insurance coverage, but the best method to research and evaluate health insurance alternatives is to work with a local, qualified health insurance agent or broker who can help you evaluate alternatives, design a plan and obtain quotes from the insurance companies.
 

Is an online vendor directory a good marketing tool and what questions should I ask a representative to find out more information?

| Edwin Bevens

Of course, there is no silver bullet to a successful marketing campaign. Whether via print, coupons, business website, or other form of advertising, a business must be aggressive and break through the advertising clutter to attract the customers’ attention.

Basic Steps to Protect Your Invention

| Edwin Bevens
Once you’ve come up with a great idea for a product or service, it’s important to find ways to protect your invention. Not only do you want to make sure people know that it was you who invented the product, but you also want to prevent anyone else from copying your idea and profiting off of your ingenuity, cutting you out of the fruits of your labor.

Learn Hard Skills to Save on Freelancers

| Edwin Bevens
In today’s digital age, entrepreneurs are unparalleled in their ability to access a wealth of information without having to attend classes at a traditional academic institution. You can safely expect this industry to continue to grow, with more and more content and more and more players getting into the game.

5 Cloud Storage Solutions for Small Businesses

| Edwin Bevens
Cloud storage has been growing like wildfire over the past few years, offering individuals and businesses the chance to easily store and share files with no strings attached. With many options when it comes to choosing a service for storing and sharing your files remotely, I’ve put together a list of who I see as the top 5 options for small businesses.

What blog topics would be beneficial to increase customer traffic?

| Edwin Bevens

A business blog has two basic purposes: promoting a business and networking to build and retain customer relationships. There are various ways to distribute or publish a blog to increase your blog viewer traffic with common website design and technical trend topics and other web design and industry articles and information that would be useful for your existing customers and other readers. As to increasing sales (buying customer traffic), you can use your blog to introduce new products or services, offer price discounts or other promotions, and include other call-to-action content that may be of interest to new or existing customers.

Take Customers by the Hand with a Call to Action

| Edwin Bevens
Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a clear instruction of what steps to take, leaving no ambiguity about where to go.

Hiring the Right Public Relations Firm

| Edwin Bevens

Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?

Bring In Customers With Content Marketing

| Edwin Bevens

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

Why We Miss Our Goals

| Edwin Bevens
Tell me if this scenario sounds familiar. You know exactly what you want to do. You have it all figured out. And then somewhere along the line, something happens. You’re not even sure what it was—all you know is the end result: whatever it was you were planning, it didn’t get done.