Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
Sales Funnel: You Like Me, You Really Like Me!
Over the past couple weeks, we’ve explored how your website should be thought of as a selling tool and with some planning and vision you can use it to move a prospect through the know •…
The First Stage of the Website Funnel: Know
Last week we explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like…
Is Your Website Funnel-Shaped?
For the next couple weeks, we’re going to focus our attention on your website. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so—each…
Let Your Benefits Tell Your Story
Let your benefits tell your story. What does that mean? Most prospects and customers have no idea what your company’s mission statement or tagline is but they definitely know how they felt when they did…
Is Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that…
Branding: The Inside-Out Rule
Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t accurately describe the bottle from inside the bottle” reality. One of…
How Hard is Your Website Working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later what seemed like an oddity back then is mission critical today. For the first…
What Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings,…
Referrals Don’t Happen by Accident
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them—there’s no better marketing than having…
How Are You Sharpening Your Saw?
Are you consciously sharpening your saw every day? Maybe it’s just because I’m living through it, but I truly believe that there’s never been an era that has experienced the rate of change that we’re…