Drew McLellan
Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting. Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.
Latest
How is Showcasing Changing Your Business?
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at…
Honestly It’s About Honesty
I can remember being in one of my undergrad advertising classes and the professor told us about a recent study that measured the trustworthiness or honesty of various professions. Keep in mind, this was 30+ years ago…
Insincerity is Not Good for Your Brand
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely…
Disruption: Are You the Next Dodo Bird?
Marketing is always ripe with buzzwords that may or may not have any traction. Part of our role as marketing professionals and business leaders is to recognize when it’s hype and when it’s important. One…
The Art of Selling to Women
Last week, we talked about the science of selling to women and how our brains differ by gender and how that affects buying patterns and decision-making. So this week, I thought it would make sense to take…
The Science of Selling to Women
There is no magic sauce that will help you gain women’s attention as you market your products or services. You can’t paint your product pink and think that will do the trick. You can’t wrap…
Retargeting: Who Do You Have in Your Sights?
I remember the first time I noticed retargeting. I’d been online, checking the park hours before my next trip to Disney World. From that website, I did some work and then went to a CBS…
Your Customer’s Point of View: Walk a Mile in Their Shoes
Sometimes, I think the best marketing advice I can give someone is before you say it, do it, print it, record it or announce it, find a way to see it from your customer’s point…
How to Deliver Excellence: It Isn’t an Accident
I’ve never met a business owner or leader who didn’t want the employees of their organization to deliver excellence. And the truth is most employees want that too. They want to work for an organization…
Sales Funnel: When Are They Going to Buy?
For the last few weeks, we’ve been exploring how you can use your website to move prospects into and through your sales funnel. In this week’s post, we’ll examine what needs to happen once someone has been…