Starting a business all on your own can prove to be one of the more difficult occupation paths to take on. Thankfully, new entrepreneurs will find that the more people they add to their team from investors to employees and partners, the easier it is to run a business.
One of the best ways to gain one more customer is to keep your employees happy: your people who deal directly with the people. Here are three suggestions to keep everyone in the office enthusiastic in those less-than-exciting times of the year.
Starting a business up with a partner is a great idea—not only does a business partner effectively halve the staggering amount of work that comes with forming a new company, but having a partner also means having someone to talk to and bounce ideas off of.
A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
Power to the mompreneurs indeed! Being both a parent and owner of a small business is not without its daily balancing act. As both a CEO and mom to two very active sons, I know all about the art of time management and taking care not to spread myself too thin with the activities I participate in. I love being a mompreneur and find it to be the gift that keeps on giving for both my children and the company.
It’s been our experience that, for the most part, timeliness is second only to price for many of our customers. And interestingly enough, customers tend to be concerned mostly with how long it takes to file for one of three things: DBA ‘Doing Business As’ names, copyrights, and trademarks.
At the beginning of the year, AG Beat released a very cool list of 60 brands to watch during 2012. Not all of their predictions were correct—KeepSum, which many thought would be the Groupon of real estate, has been offline for a few months now—but many of them were spot on. Three in particular—OpenCongress, Klout, and Pinterest—did so well during 2012 that they have now become household names. But what did they do differently than the other 57 brands, and how did they do it? What stars aligned to bring these three to the limelight?
Chances are pretty high that if you run your own company, it probably has its own blog that more often than not serves as a reflection of the business itself. A company blog shows readers what sort of business you’re running and gives them an inside look at just how you run things. As such, the company blog develops a voice all on its own that’s often pretty conversational as well as informational, so it’s important that your customers are finding the answers to the questions that they have and keep coming back for more with your blog.
We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.
When you’re networking, it’s important to get outside of your comfort zone and meet new people, and not just stay put with what you already know. And when you get out there, a friendly approach that focuses on building real relationships will be more effective than just looking to get something.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.