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Chris Horton

Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Digital Marketing Agency SyneCore Tech. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris' marketing tips can be found on SyneCore's Marketing Technology for Growth blog. You can connect with Chris on Twitter, LinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.

Latest

Paid Advertising 101: Understanding the Basics of Advertising on Social Media

| Chris Horton

An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. According to data from eMarketer, Advertisers worldwide will spend $23.68 billion on paid media to reach…

Paid Advertising 101: Understanding Search and Display Advertising

| Chris Horton

If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau…

Will Ad-Blocking Software Destroy Mobile Advertising?

| Chris Horton

Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically,…

Marketers: Are You Ready for In-App SEO?

| Chris Horton

Oh, what a thankless job it is to be a digital marketer. Just when you thought it was safe to take a break from your search engine optimization efforts, Google goes and reshuffles the SEO…

Forget Link Building: Time to Embrace the Google Knowledge Vault

| Chris Horton

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their…

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Google Buy Button: Retailer’s Boon or Devil’s Bargain?

| Chris Horton
Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices.

Why Your Brand Should Invest in Mobile Video Advertising

| Chris Horton
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.

Is Social Advertising Subverting Social Media Marketing?

| Chris Horton
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.

The Importance of Brand Integrity in the Digital Age

| Chris Horton
Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.

Businesses Flock to Facebook Mobile Ads: Should Yours?

| Chris Horton
One thing is for certain: a lot of businesses are truly bullish about Facebook mobile ads. This blog is meant to help you decide whether yours should be too.