Chris Horton
Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Digital Marketing Agency SyneCore Tech. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris' marketing tips can be found on SyneCore's Marketing Technology for Growth blog. You can connect with Chris on Twitter, LinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.
Latest
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year.
Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it’s highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
Social Media Marketing: It’s Complicated
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
4 Insights from the Web Design Trenches
As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
Consumers Go Mobile for the Holidays
Aside from watching Europeans landing space probes on comets, I can think of nothing more enjoyable than poring over holiday season mobile device usage data.
Mobile First Means Content First with Responsive Web Design
Even though I’m still wrapping my head around all the nuances of “mobile first = content first,” I believe the phrase aptly reflects an important new reality for businesses and marketers that can be understood as a two-part equation:
Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
Online Ad Spend: Still Rising, Trending Mobile & Social
They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.
Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
Taking a spin through the roster of partnerships announced in the US alone, it’s clear Apple is going all in on Apple Pay. Where Google struggled to ink deals with major banks and card carriers, Apple has secured agreements with the big three credit cards.
How IBM Used Inbound Marketing to Thrive in the Digital Age
The digital consumer no longer needs to rely on traditional, interruptive outbound marketing tactics from brands trying to control their purchase decisions. They now have an alternative method of discovering and researching brands, of learning about and buying products and services: inbound marketing.
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