3 Reasons Your Email Marketing is Failing

 

 

One of the main reasons that people avoid advertising emails is because of their spammy appearance. Even if your email looks just slightly spammy, there are greater chances that your audience will ignore it completely and delete it without even opening it. If you don’t want to look spammy avoid these common mistakes:

 

• Too many Exclamation marks!!!!!!!!!
• Coding Sloppy HTML
• USING ALL CAPITAL LETTERS
• Coloring Fonts like Bright Green and Red
• Phrases like: Click here!

 

You can also avoid spam filters by avoiding these topics:

 

• Money back guarantee
• Lots of money or heritage
• Urgent matter
• Any Breakthrough

 

 

If you want your audience to read your emails, then you should try to give them a personalized feeling. Try using these tips to help make your messages more personalized:

 

• Send emails on behalf of your company’s CEO or head and not with the name of the company.
• Always use recipient’s real names in emails instead of “dear sir” or “respected sir.” Example: Dear Tom (you can have their names from subscription forms).
• Personalize your email content by adding some frank words and give your audience a friendly feel.
• Make your content easy to read and understand.

 

 

One important thing that’s avoided by a number of email marketers is cleaning their email list regularly. You need to clean your list immediately if you’re experiencing huge bounce backs from your campaigns. It’s essential to rid your list of unused email accounts or other faulty email addresses because your messages to them will bounce back and ultimately hurt your sender score, leading you to wind up in users’ spam folders. So, take the time to delete unused or irrelevant email addresses from your list as soon as possible to help you save your time, money, and reputation.