4 Crucial Ways Your PR Department Influences Your Brand

Your business has a brand, an idea that represents what your business offers its clients. But between the development of your business and its brand, a lot can be lost in communication. Enter your public relations department. This group of people manages and improves your business’s public image, which directly influences your brand. Here’s how they do it.

Presents a Clear, Unequivocal Vision of Your Brand

Modern public relations involves more than writing and sending out press releases. Public relations professionals wear many hats. They create unique content for social media channels. They craft stories and multimedia for press outlets. In every piece of media they produce and every post they curate, the members of your public relations department present a consistent, clear vision of your company’s brand. Whether they have completed an online public relations degree or attended an Ivy League school, public relations professionals have the know-how to create a lucid vision for your brand.

Facilitates Relationships with Media and Other Brands

Public relations professionals are always on the lookout for ways to promote your brand. That doesn’t mean they are outside your office, spinning signs. It does mean they actively network. A lot. They build relationships with journalists, sales managers, editors, bloggers, and photographers. They pitch ideas to media companies. They talk to businesspeople and other public relations teams to see if they can create mutually beneficial brand alliances. Their networks help your brand get noticed.

Foresees Large-scale Public Image Issues

Does your company have a damage control plan? It should, and your public relations department should employ intelligent, image-savvy people who can construct that plan. This plan should address what your company needs to do when something goes horribly awry.

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In addition to creating a damage control protocol, an effective public relations team can anticipate public image issues. For example, they can advise you against problematic business deals or ill-advised brand alliances. They can advise you against publishing certain photos, blogs, and social media posts. Your public relations department’s foresight navigates your brand away from damage.

Implements Your Damage Control

Even the best public relations team in the world can’t stop a major blow-up. Your company could make a mistake, a huge mistake, and it could cost you. During these major, public mishaps, your public relations department takes over all company communications and implements your damage control plan. They’re goal is to manage your public image and save your brand’s integrity.

Public relations represents a critical part of any company’s brand. If you see yourself developing, managing, and improving a company’s public image, you may want to consider a career in public relations.

Author: Anica Oaks is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here. Anica writes on behalf of Kent State University, with public relations degrees online.