Posts Tagged ‘Trends’
What Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered by a single angry customer…
Read More10 Predictions for the Most Disruptive Tech Trends
Disruptive technology surpasses an existing market, where a new technology replaces the old by making the old outdated. New technologies emerge each day, challenging the existing ones, and can have important ramifications for your business. Below are some predictions for the most disruptive tech trends that can impact your business: 1. Autonomous vehicles These are…
Read MorePrescriptive Selling
I’m seeing a trend toward increasing prescription in selling. By that, I mean marketing, sales enablement, or management are prescribing the activities, actions, scripts, conversations their people should be having. Many of the new technologies seem very focused at providing prescriptive guidance to the conversations sales people have with prospects and customers. At its simplest…
Read MoreLeverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings. Aligning your content strategy with seasonal trends is a great…
Read More5 Crucial Ways to Grow Your Small Business
Are you a small business owner? If so, you’re probably doing your level best to keep your customers happy and find ways of earning new ones, right? Well, there are a number of ways you could go about enhancing and growing your business. Regardless of whether you view success by looking at your profit margins,…
Read More3 Trends Changing the Future of Infrastructure Investment
The world wants more infrastructure—a lot more. Whichever forecast you read, the numbers are staggering. By 2020, China will have completed installation of 31,000 miles of high-speed rail networks. By 2030, homes will need to be built to accommodate an additional 165 million urban dwellers in India. And by 2040, 4,400 GW of additional power-generation capacity will need to be created…
Read More10 Sharp Predictions for Small Business in 2016
The vast majority of successful businesses across the world are not major corporations with tens of thousands of employees. They are the small businesses that make up individual communities. As such, experts know that economies go the way of small business. When small businesses succeed, so does almost every other facet of an economy. Small…
Read More3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it…
Read MoreTime is Not on Your Side in Content Marketing
If Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing. In Contently’s new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry, 37% of respondents cited time as their biggest challenge in creating effective content. To put this into proportion, last year…
Read MoreColor Trends and Color of the Year 2016
For the first time ever, Pantone picked two complementary colors as its Color of the Year for 2016. Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) play off each other to achieve balance in a world that seems perpetually divided in myriad ways. But what goes into the selection process, and how can you strike…
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