The 4 C’s of Social Media

The 4 P’s have been transformed to the 4 C’s: Content, Conversation, Community, Connections. If your target market includes Tech Buyers, then you’ll want to take a look at this infographic from for some key social media insights.
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Busted! 8 SEO Myths Exposed

Optimizing for search engines is a process where it takes a short time to realize the importance but a huge investment of time to master. This field has undergone constant changes since it began at the turn of the millennium…
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How to Combine Social Media with Email Marketing

Email marketing can be an effective tool in reaching your customers. What most people don’t understand is the difference between social media marketing and email marketing. They are quite different and both rely on a different method of reaching people.
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Metrics that Matter

Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
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New Technology for Businesses with Tight Budgets

Technology is constantly making business operate more and more efficiently. And more and more developments are being targeted right at small businesses, operating on a much tighter budget than the top manufacturers of previous generations.
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