Posts Tagged ‘Sales Strategies’
Competing for Mindshare or Meaningshare
Mindshare is top of mind (so to speak) in most marketing and sales conversations. How do we capture the hearts, minds and imaginations of customers? It seems, however, we are talking about the wrong thing.
Read More Who Is the Customer?
Clearly identifying the customer is critical in focusing our sales and marketing where we have the greatest insights, where we have the greatest impact, and where we get the greatest return on our investment in time and resources. Doing this focuses us on the customer where we create the greatest value.
Read More For Online Sellers: What Sells in the Summer Time?
A question I get every year about this time is, “What sells in the summer time?” While there is no definitive answer to that question, you can be assured people don’t stop buying stuff online; they just buy different stuff than at other times of year.
Read More Why You Should Start Selling on Amazon—Right Now
These days, it seems you can’t turn on a TV, go on the Internet or talk to a friend without hearing something about Amazon. From vitamins to housewares to clothing, people buy EVERYTHING from Amazon. With the Amazon Prime program, people order free movies and books. Even children are getting a slice of the Amazon action through their children’s reading programs and videos.
Read More5 Ways to Get Great Customer Testimonials
Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
Read More Businesses Should Prepare for Internet Tax Law
The U.S. Senate has passed the Marketplace Fairness Act of 2013, and it is currently under consideration in the House of Representatives. Most analysts feel confident that some version of the law will pass although it isn’t yet clear what changes might be made.
Read MoreHow Inventory Management Software Can Ensure You Don’t Overstock for Ecommerce
When clients demand services through multiple channels, order promising, monitoring and fulfillment can be complex and intensive. Multiple channels can often mean clients ordering over the web, phone, fax or email and in some cases differing people deal with these calls within an organization.
Read More Sometimes Revenue Is the Wrong Sales Metric
Revenue is important! The top sales executive needs to be accountable for producing the expected revenue. But the top sales executive is also accountable for executing the corporate strategy. Sometimes to do both, we have to change the way we measure (and compensate) sales people. Sometimes revenue quotas are the wrong thing.
Read More How to Mine Your Customer List for Sales Gold
As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.
Read More We Misunderstand Lean—But It Is So Important!
Lean has huge traction in about every part of organizations except for sales and marketing. But if you really understand Lean, it becomes compelling for sales and marketing, purely because of the clarity, focus, and simplicity it drives.
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