Posts Tagged ‘Reputation’
The 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased…
Read MoreImprove Your Digital Reputation with Customer Reviews
In a digitally driven world, improving your reputation in the online space is critical. In the past potential customers would often ask for references deeper in the decision making process. Today this can be done upfront in discovery process when their start their vendor selection process. Not only do online customer reviews improve your digital…
Read MoreThere’s No Second Chance to Create First Quality
Let me illustrate this insight with a personal story. As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in…
Read MoreHow to Build Your Small Business’s Reputation from Day One: Part 2
Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone can try to attract new customers by saying their new piece of software is the best thing since sliced bread. Anyone can try to attract investors by building up…
Read MoreHow to Build Your Small Business’s Reputation from Day One: Part 1
You can say anything you want about Warren Buffett, but one thing is for sure—the man knows how to make money and that is why it is a good idea to listen to what the man has to say. Among other things, he says, It takes 20 years to build a reputation and five minutes…
Read MoreOnline Reviews: The Value of 5 Stars to Your Business
A rising number of consumers are looking toward online reviews to help them decide what products, services, and companies to spend their money on. This means that businesses are now scrambling, dedicating resources toward establishing a positive online presence. How do consumers use reviews to make decisions and what practices can your business follow to…
Read MoreWhat Kind of Branding Sticks?
What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the availability of so much data in the forms of ratings, reviews and Internet searches and the lasting impact of viral storms that can be triggered by a single angry customer…
Read MorePolish Your Online Reputation Before You Launch Your Business
Whether there are too many Facebook photos of you with red solo cups, you’ve got an ex who blogged about your relationship in detail, or you’ve publicly made some bad career moves, your poor online reputation can hurt your business and limit your growth opportunities. Luckily, all is not lost. While you can’t recreate a…
Read MoreDo You Know the Perception of Your Brand?
If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry—that branding is all about changing your visual image. A rebrand to these…
Read More11 Things You Need to Invest in Right Now to Grow Your Business Online
