As Google battles to make SEO ever more complicated, and companies spend more and more time on social media each day trying to build “fans,” the real question is, “What techniques are actually producing results right now?”
A business’ reputation affects its success in so many ways. Employees want to work for a company that has a great reputation just as people want to buy from one. The best companies understand their reputations are among their most valuable assets.
All of the information about a small business that can be found in cyberspace makes up what is known as a company’s online reputation. And sadly, its online reputation may or may not bear any resemblance to its “real-world” reputation.
When using the Internet to find a company, a consumer is not only looking to see what services and products are offered—they are also looking at those companies’ reputations via reviews and testimonials.
With increased reliance on review sites for almost every product or service, your business can suffer from fake online bad reviews. Here are some useful ways of preventing and resolving these situations.
There’s no way to stop people from searching your company name on popular search engines, and the difference between making a sale or losing a prospective customer could be as simple as them looking over your business’ online reviews or reading a recent newspaper article about the risks associated with your product or service.
Everyone loves the neighbor who plans block parties, waters your plants while you’re away on vacation, and does their part to make the community a better place. One of the magical things about owning a franchise is the fact that you can be that neighbor and benefit your entire community.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.