What comes to mind when somebody says “guest posting?” Guest means you are not a regular staff member, and posting means you are going to add something new. But this is not enough to explain the full depth of this unstoppable online marketing term. Here are five reasons why guest posting is important for online […]
Reputation
4 Tricks to Improve Your Online Reputation
Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are necessary for SEO to work properly. They might not know that SEO also can affect their reputation online. If customers post negative reviews, those reviews are searchable and will be harmful […]
Watch These 5 Things to Comply with Data Protection Regulations
Compliance with data protection regulations can be a complicated, heavy load to manage, especially for small to mid-sized businesses. For example, Verizon’s 2018 Payment Security Report, shows that, although improving, only 52% of companies meet full compliance with PCI-DSS. In the last few years, we have seen regulations updated to reflect new technologies and ways of […]
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong brand reputations typically share the following characteristics*: Trustworthy Honest Transparent Open to improvement Ethical Respectful Law-abiding *From Beyond Your Logo: 7 […]
Have You Made the Mistake of Hiring Too Soon?
Well, you may not be alone. Many executives and managers have made the mistake of using the financial and sales forecast to plan and execute hiring of new employees—so that they could be trained and up to speed when the demand arrives. The balance between preparedness and cost Although hiring early does add to overhead […]
The 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased […]
Improve Your Digital Reputation with Customer Reviews
In a digitally driven world, improving your reputation in the online space is critical. In the past potential customers would often ask for references deeper in the decision making process. Today this can be done upfront in discovery process when their start their vendor selection process. Not only do online customer reviews improve your digital […]
There’s No Second Chance to Create First Quality
Let me illustrate this insight with a personal story. As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in […]
How to Build Your Small Business’s Reputation from Day One: Part 2
Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone can try to attract new customers by saying their new piece of software is the best thing since sliced bread. Anyone can try to attract investors by building up […]
How to Build Your Small Business’s Reputation from Day One: Part 1
You can say anything you want about Warren Buffett, but one thing is for sure—the man knows how to make money and that is why it is a good idea to listen to what the man has to say. Among other things, he says, It takes 20 years to build a reputation and five minutes […]
