When you’re in the middle of the layoffs, the last thing you want to do is spend more money, right? The whole point of layoffs is to cut costs, isn’t it? But the cost of outplacement assistance could be well worth it in terms of controlling the damage to your brand and reputation that layoffs […]
Reputation
10 Tips On Selling Yourself As Well As Your Startup
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
How to Manage Online Reviews and Business Reputation
Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the fact is tough. The best way to protect your reputation online is to solicit good reviews proactively, so an occasional negative one […]
Building Your Personal Brand—Again
There’s a lot of discussion about how important it is for salespeople to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic, as much as I wish would go away, doesn’t. But what does it mean to build our personal brands? Many […]
5 Reasons Guest Posting is Integral to Your Online Reputation
What comes to mind when somebody says “guest posting?” Guest means you are not a regular staff member, and posting means you are going to add something new. But this is not enough to explain the full depth of this unstoppable online marketing term. Here are five reasons why guest posting is important for online […]
4 Tricks to Improve Your Online Reputation
Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are necessary for SEO to work properly. They might not know that SEO also can affect their reputation online. If customers post negative reviews, those reviews are searchable and will be harmful […]
Watch These 5 Things to Comply with Data Protection Regulations
Compliance with data protection regulations can be a complicated, heavy load to manage, especially for small to mid-sized businesses. For example, Verizon’s 2018 Payment Security Report, shows that, although improving, only 52% of companies meet full compliance with PCI-DSS. In the last few years, we have seen regulations updated to reflect new technologies and ways of […]
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong brand reputations typically share the following characteristics*: Trustworthy Honest Transparent Open to improvement Ethical Respectful Law-abiding *From Beyond Your Logo: 7 […]
Have You Made the Mistake of Hiring Too Soon?
Well, you may not be alone. Many executives and managers have made the mistake of using the financial and sales forecast to plan and execute hiring of new employees—so that they could be trained and up to speed when the demand arrives. The balance between preparedness and cost Although hiring early does add to overhead […]
The 5 Steps to Reputation Management
It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What this shows us is that bad reviews mean a lack in consumer trust, which in turn can destroy a business. When customers and clients trust a business, it benefits from increased […]
