Posts Tagged ‘Mistakes’
3 of My Marketing Pet Peeves I Hope You Don’t Do
Every once in a while, I notice things that companies, organizations, and individuals do online that can erode their brands. These boo-boos are easily corrected, so I thought I’d share three of them with you in the hopes that you’ll avoid them.
Read More Stop Waiting for the Perfect Time!
When you boil it down, the reason people wait and put off opportunities is because they are afraid of failure. They are afraid that if they try something right now it might not work—but if they just waited a little longer, kept working on the idea for some more time, it will be guaranteed to succeed!
Read More Small Business Hiring Tips
Small businesses have to be more careful than big businesses when it comes to hiring. Choosing the wrong employee can be detrimental to a small business. Unfortunately, a small business…
Read More What Does This Pricing Strategy Say to You?
Your pricing strategy is one of the key components of your marketing message. It speaks about things far beyond your cost. It communicates value, customer attentiveness and how you view the relationship, both short and long term. It’s not something you should just stumble into.
Read More SEO No-Nos: These Techniques Will Destroy Your Reputation
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
Read More 5 Tips to Survive a Small Business Audit
Small businesses are more likely to get selected for an IRS audit, because many of them are unfamiliar with business tax rules and often conduct transactions in cash, which leaves more room for errors.
Read More Great Leaders Take Responsibility
I have seen time and again how the committed take responsibility for their actions. In our high-litigation culture, there’s always someone else to blame. It can be easy to point the finger at suppliers, underlings, partners, and managers that just can’t seem to get things right.
Read More 3 Most Common Marketing Mistakes Young Entrepreneurs Make
Why do smart, hard-working people with good intentions crash and burn? It’s often a combination of factors, from co-founder conflict to funding issues and execution struggles. But at the core of it, businesses fail for one fundamental reason: they can’t sell their stuff.
Read More Watch Out for Indirect Tax Audit Triggers
Your odds of facing an indirect tax audit are actually higher than the odds of IRS small business tax audits. That’s because while the IRS audits 2–12% of the tax returns filed with the agency every year, some states audit up to 20% of the business sales tax reports filed each year.
Read More Are Your Marketing Emails Part of the 22% That Never Arrive?
According to a new report by Return Path, reported in E-consultancy, “Just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox.” Now, that may sound like the odds are in your favor—until you wonder if your organization is part of that 22%!
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