We’re All Going to Mess Up

No one is perfect, we make mistakes. Situations and circumstances change, making what we’ve done wrong. However well we may have planned, prepared, anticipated, something happens and we fail.
Read More

Are You Making These 3 Embarrassing Copywriting Mistakes?

You probably fall into one of two camps: If you’re in the first camp, you change the copy on your website a few times a month in an attempt to make it sound better. (Like I do!) If you’re in the second camp, you haven’t updated your website copy in so long, it’s practically fossilized.
Read More

Popular Misconceptions of Retailing

Countless misconceptions exist concerning today’s retail industry, and we want to air them all out and explain why they’re false. When it comes to a misconception about the retail industry, it’s important to make sure that no information slips under the cracks.
Read More

What to Do When Customers Don’t Pay

A few weeks ago, I received an email from a frantic new business owner. One of his clients—a very large company—had an outstanding invoice that was 90 days past due. Concerned and cash-strapped, he wanted to know what he should do.
Read More

Top Marketing Fails

Many companies find that their marketing message gets “lost in translation” during international ad campaigns. Whatever the result, there is a seemingly endless list of companies who have committed serious marketing fails over the past few decades.
Read More