Posts Tagged ‘Listening’
Being Interesting
Millions of people hours are spent every day confronting the issue, “How do we get our customers to be interested in us?” Marketing spends millions in content strategies, overlaid with all sorts of promotion programs. Sales looks for insights or provocation. Together, marketing and sales looks for provocative prospecting messages and approaches. In the escalating volume…
Read More7 Critical Success Factors to Exceptional Customer Service
Employees report that one of the key factors that influence their level of engagement in their organization is how well the organization treats their customers. So treating your customers well will also have a corresponding positive impact on your employees. Here are 7 critical success factors to providing exceptional customer service. Timeliness: Customers want their questions answered…
Read MoreThe “Competitor” Question
It happened again this morning. I was doing a review with a sales person. It was a very important call, we were discussing the customers’ attitudes, views, priorities, and so forth. I asked, what competition are they looking at, what do they think of them? There was a momentary pause on the phone. The sales…
Read More