Holiday Text Messages: Real Life Small Business Text Marketing

Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why not? As a small business owner, you must use every opportunity to communicate with your Prospects, Customers, and VIPs. As a business owner, the more you share and connect, the more…

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The Marketer’s Guide to Preparing Early for Christmas

The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking about and developing holiday campaigns now. As one of the busiest times of the year for businesses, it’s vital to get serious about marketing opportunities and get ahead of competitors as…

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Top 3 Holiday Shipping Tips for eCommerce Retailers

Christmas—it’s the most wonderful time of the year. Well, for most people… For small businesses however, as much as Christmas is magical and wonderful, it can also be a pretty stressful time, particularly for ecommerce retailers who have the obstacle of holiday shipping issues to overcome. As most ecommerce businesses know, providing a smooth running shipping…

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6 Elements for a Smashing Company Holiday Party

With the holidays fast approaching, many companies are considering throwing holiday parties. Christmas and New Year parties are common, but those who think outside of the box can even have parties for Thanksgiving or other holidays. Instead of giving your loyal employees the standard, in-office holiday party—complete with cheap decorations and dry cake—why not treat…

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Fill Out Your Holiday Sales Report Card

In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other major shopping seasons.
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Holiday Retail 2014: Anytime. Everywhere.

Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
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