Small Businesses Run the US Economy

Small Business Saturday took place on this past Saturday, November 25, and similar to previous years, it was a banner day for the 29.6 million small businesses operating in the U.S. Originated in 2010 by American Express, Small Business Saturday is an effort to support local economies by shining a spotlight on the small businesses that comprise…

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5 Steps to Drive Holiday Sales with Email Marketing

Despite all the glitz and glamour of social media marketing, email marketing remains the best way for companies to advertise themselves. As Agency Analytics points out with several numbers, email marketing offers a far high rate of return, is more secure, and users are far more likely to see your emails than a social media…

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eCommerce Checklist: Are You Ready for Black Friday Madness?

Black Friday reclaims the top spot as the busiest holiday shopping day. According to ShopperTrak predictions based on historical data, “though Black Friday traffic may not reach the same peaks as it did during its heyday, the day’s significance remains uncontested.” In the United Kingdom, it has been known to outperform Boxing Day. It has…

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Halloween Marketing Ideas

Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands of many without being a Halloween Grinch?! Share your Halloween marketing ideas in the comment section below, please! Halloween Marketing to…

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6 Social Media Lessons from Popular Brands

Don’t Ignore Your Social Followers Now that just about every business has a social media presence, the traditional days of customer service are long gone. Some customers may still call or email your company directly, but many will reach out via your social media channels and expect immediate feedback. JetBlue has a reputation for a…

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6 Tax Moves to Make Before the End of the Year

As the hectic holiday season approaches, most people are wondering how they’ll be able to save on holiday shopping rather than what they can do to save on taxes. So, let’s explore some tax moves you should consider making before the calendar turns to 2017 to help you reduce your tax bill from Uncle Sam.…

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3 Ways Business Holiday Gifts Make You Smart

The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom? If you’re even questioning whether to give or not, you can stop right there. No matter your budget, there are excellent business reasons why you should! Here are 3 ways that giving out…

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