Posts Tagged ‘Growth’
4 Creative Ways to Make Customers Come to You
How can you raise your company’s brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.
Read More 5 Wishes Every CEO Wants for the New Year
As a kid, my parents would start to strategically plant the words “naughty” and “nice” beginning in late November. The Santa card was powerful, and they played it early and often.
Read More Small Businesses Can Challenge the Big Boys
Remember the story of David and Goliath? Your small business may not have an immediate need to take down a giant corporation that’s like a Goliath, but it would be nice to know your small company presents some kind of challenge.
Read More Why You Need to Be Smart About Money—Not Cheap
Understandably, to have money, you need to save. But, the trick to a successful business is not just about saving money. It is also about actual survival. To survive, a business has to grow. If it does not grow, it stagnates, leading to eventual failure.
Read More When Should a Small Business Focus on Growth over Profits?
Profits are today, and growth is tomorrow. You need today assured by cash flow, but don’t sacrifice more today than you have to when you pay for it with tomorrow. Find the right level.
Read More Why You Should Consider Giving Your Product Away for Free
In June, my company Testive announced that we were dropping the pay wall on our online SAT and ACT prep products. No limits. No locked content. No ads. Don’t be confused—we did this to grow our business, not shrink it. So far it’s working—we’ve had record sales every month since then. Here’s what we learned.
Read More Extending Your Runway
Use your board to help you to navigate through control over these five resources. If you don’t have a viable, relevant board, build one no matter what your size and stage of development. One thing is usually sure: an entrepreneur cannot successfully do it all alone.
Read More Entrepreneurs Work on the Business as Well as in It
Over 25 years ago, Michael E. Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It.
Read More How Strong Performance Can Mask Issues in the Future
The truth is strong performance can actually mask issues if you are not careful, which can come back and bite you in the future. This is why leaders need to stay sharp and keep their foot on the gas to ensure that today’s good performance leads to tomorrow’s exceptional performance.
Read More Smooth Scaling: How to Keep Your Startup Afloat
Of the myriad of factors working against the average startup company, perhaps the most dangerous is scalability. Adaptation isn’t just necessary, it’s vital for the survival of a business.
Read More