5 Ways to Get Great Customer Testimonials

Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
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Realizing the Value of IT for Your Small Business

IT (Information Technology) offers a spectrum of opportunities to progress a small business to the next level. Some technologies are extremely effective at improving productivity and minimizing downtime. However, all small businesses are unique, and each operation demands a different approach to utilizing technology.
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Why Are You Afraid of Your Customers?

Do you find yourself reluctant to touch base with customers because of fear of what you might find? Do you think that no news is good news? When you think about reaching out, do you ask yourself, “What if something is broken?” or, “What if they ask a question I can’t answer?”
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Moving from Customer Service to Customer Experience

We all know the difference between good and bad service, but in order to compete, you have to move beyond this and focus on the overall experience you create for your customers. Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty.
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Creative Job Titles Help Create and Define Corporate Culture

Some companies have chosen to label their employees something other than employees. They call them team members, associates or other more endearing and personalized names and titles. With a little creativity, you can come up with a title for your employees, or even specific jobs, that can have a positive effect on the culture and experience that both the employees and your customers have with your organization.
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Who’s the Boss of Customer Service?

Are you bold enough to BE THE BOSS of your customer service efforts? Although it may seem politically incorrect these days to assert your position as a manager, sometimes it is the only course of action that brings about the kind of customer service that you want to offer your staff and that will build your brand as a customer service leader.
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Dumbing Things Down Versus Radical Simplification

Our worlds are too complex; we seem to keep piling things onto everything we’ve done in the past. Too often, however, in response to this complexity and all the “tools” that have been put in place to manage it, instead of seeking simplification we dumb things down.
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