Posts Tagged ‘Advertising’
The Money’s in the Magazine: Why SMBs Need Print Marketing
While it may seem that this digital age has all but eradicated the necessity for in-hand marketing, print is not dead! There are several reasons why the smart business owner still invests in tangible print media. We’d like to share those reasons with you.
Read More How to Be a Good Agency Client
For most of us in the marketing world, we serve clients (could be an internal department or external, paying clients) and in most cases, we are also someone else’s client (vendor, strategic partner, agency if you’re client side, etc.) as well.
Read More Ready for the New Facebook Ad Format?
In April, Facebook announced plans to overhaul the right-side column ads. Long-term concerns about engagement and visual quality led to these changes. Facebook is selectively rolling out the new right-side ads with a complete transition occurring August 1st. Here is what you need to know about the new format along with expected impact of the change.
Read More Choose Your Advertising Slogan Wisely
New research by Texas Tech University associate professor of marketing Mayukh Dass tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered.
Read More 3 Ways Publishers Can Optimize for Conversions
Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.
Read More Show Me a Sign—One That REALLY Sells the Idea!
I recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs. I immediately went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements.
Read More The 3 Stages of Leaflet Distribution
Every small business owner wants to get to the end goal of distribution, leading to an increase in sales and leads. The following infographic dives deep into the graphic side with small but important pointers that non-savvy users may have overlooked, along with understanding the print process and what is right for your needs as a business owner or consumer.
Read More How to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Read More Essential Tips for a Great Direct Mail Marketing Campaign
Direct mail marketing is regaining its position as the favorite sales tool of small businesses. Earlier direct mail was intended to reach the maximum number of recipients and was more of a shot in the dark, hoping to hit the right target.
Read More Native Advertising Tips for Small Businesses
Native advertising has become an increasingly popular online marketing tactic in 2014, proving to be much more effective than traditional display ads, which go largely ignored by online viewers.
Read More