If you’re a small business that hasn’t considered social media strategy as a crucial part of marketing your brand, it’s time to get on board. There are now almost 3 billion social media users around the world, so connecting with your customers in the digital space is absolutely necessary to tell your brand’s story and get an edge up on your competition.

Now that you know you need a strong social media strategy, which platform do you turn to? Instagram is a great choice for visual storytelling and brand-building, but it takes a lot more than periodically posting pretty images to gain the attraction, loyalty, and ultimately engagement of your followers.

This infographic from Fundera breaks down the process of leveraging Instagram for small business. Create the perfect bio, share the right mix of content, and perfect your engagement strategy for a winning combination that’s sure to boost your visibility bolster your brand.