How Good Branding Runs Deeper Than Graphics and Typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill,...

What About Business Schools and Creativity?

I’m generally an advocate of education over ignorance, but there is the issue of business schools and creativity. A business professor’s wisdom The best class I...

How to Develop a Marketing Plan for Your Franchise

At the fresh start of a year, it’s only natural that you’d start thinking about your franchise’s marketing for the next 12 months. How...

Small Business and Entrepreneurship: Where Do You Stand?

There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business...

How to Establish an Effective Brand Voice

Despite being as integral to brand identity as a logo or company name, it’s easy for small businesses to neglect their brand voice. It...

4 Ideas to Help Your Business Hit the Ground Running

Before opening a new business, you might hear about other companies that failed within the first few years of operation. The reason those companies...

Death and Disability: Is Your Franchise Unit Protected?

It’s hard to consider certain possibilities in our life. Whether it’s creating a will, designing an exit plan, or getting affairs in order, people...

Encore Entrepreneur is the New Baby Boomer Lifestyle

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over...

Do We All Undervalue Bootstrapping?

In business schools, in popular blogs, in business publications, and in general discussion of starting a business, we undervalue bootstrapping. We teach starting a...

Family-Run Franchises: Are They Right for You?

If you’re close to your family, it might seem a natural extension of your personal relationship to move into a business one. Many families...

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