Want to Change the World? Read These 7 Books

There is nothing easy about trying to make real change in the world. Furthermore — there’s nothing easy about changing your career, following your...

Do I Need a Business License? Here’s How to Find Out

America loves small business. As a society, we lionize startups and entrepreneurs. And the United States has one of the world’s most business-friendly governments,...

Startup Marketing Should Skip Traditional Advertising

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of...

The Case for Lower Case: A Rebranding Conundrum

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it...

Is a Home-Based Franchise Right for You?

Have you been thinking about exploring home-based business ideas? If you have found yourself dreaming of working from home, there’s a franchise for that....

Opening a Restaurant? Know Your Business Financing Options

The restaurant and foodservice industries can be called completely unique without exaggeration. People who haven’t had experience working in a restaurant have a hard...

Beware These Pitfalls of Being a Young Entrepreneur

How old were you when you started your first business? Warren Buffett started off with pinball machines in barber shops as a young man....

12 Visual Principles for Everyday Design

Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and...

Can Your Business Survive the Traditional Life Cycle?

Successful startups seem to follow similar paths to greatness, and unfortunately all too often that path leads them back down the hill much faster...

12 Unspoken Rules for Creating Catchy Business Names

A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for upcoming businesses...

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