Localize Your Small Business Marketing Strategies

Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching...

5 Things You Need to Know Before Investing in a Frozen Yogurt Franchise

Reasonable investment levels, low employment overhead for self-serve models, low operational costs compared with other food service businesses, and relative ease are just some of the factors that might appeal to a person looking to open a small business with support from a franchisor.

How to Pick a Business Model That is a Match for You

It’s painful when you start a new business for the wrong reasons. As a mentor to aspiring entrepreneurs, one of my challenges is to...

The 3 Most Important Lessons I’ve Learned from Starting Up

I've been an entrepreneur for more than half my life. At 16, I founded Buzz Marketing Group, the youth marketing and influencer agency I still run today. It's been a long road to get to where I am today, but I've loved every minute of this journey.

5 of the Best Home-Based Franchise Opportunities to Consider

Nothing beats working from the comfort of your home for many people. Zero commute, the ability to work in your PJs, and saving on...

3 Ways to Successfully Bootstrap a Product-Based Business

Bootstrapping any business is tough, but establishing a consumer product-based business versus a service-based or tech-based startup creates some very specific challenges.

How Colors Affect Your Branding

Visuals play a key role in branding. Individuals observe colors before taking in any other information from their surroundings. Thus, colors create a compelling impression on the minds of the people.

3 Clever Ways to Attract New Clients

When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and...

How to Be a Successful Serial Entrepreneur

Running multiple businesses is not for the faint of heart—doing so requires a lot of work and dedication. But if you're driven, motivated, and passionate about what you do and who you do it for, serial entrepreneurship might just be the next step to take your business in.

Evaluating a Franchise Territory

Ultimately, the defining factor when reviewing territory comes down to a single question: “Do you have a large enough customer base to be successful?”...

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