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If They Don’t Care, Are You Even There?

I received an email from a college student, asking if he could interview me. Two of his questions in particular caught my attention because they put the spotlight on a dangerous mistake that many seasoned marketers make.

The Best Franchises to Launch for 2016

Can’t decide what franchise to launch, simply because there are so many options out there? Here’s a list of the best franchises right now....

How to Size Your Marketing Budget for Funding

It's not uncommon for me to see a startup business plan "mission" to be the "premier brand" for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.

Tweeting Your Franchise to Prominence

The phenomenon of social media continues to creep into our daily lives. Whether you're looking at a business advertisement, a television show or your favorite website, the social media widget is omniscient.

Lessons from a Middle-Aged Entrepreneur

What is your biggest regret in life? When you ask our seniors this question, you often get a surprising answer. Karl Pillemer, Ph.D., is the...

How Effective is the “Why” of Your Business?

A business without a why is like a leader without a purpose. However, it’s easy to mix up a goal with a “why,” and this is...

Taking Control: Is Your Company Ready to Run Its Own Marketing Platform?

The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.

6 Hot Tips to Create an Office Space Your Employees Won’t Want to Leave

There’s no denying that working in an office environment can be insanely tedious. Walled in white boxes with bland colors, unsatisfying layouts and cluttered...

6 Mistakes Preventing You from Making Your First Million Dollars

For entrepreneurs, making their first million is a sign that they have made it. Starting a business is tough and at the beginning, it...

10 Small Biz Opportunities in the Music Industry

If you’ve always loved music, and are looking for a way to turn your hobby into a business, you should know that there are...

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