Create a Value Proposition by Knowing Your Target Audience

The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.

6 Questions You Must Ask as a Business Person

Small business owners generally experience many highs and lows. Do you have what it takes to succeed? Your answers to the six questions below can help determine your chances for business success.

Franchise Business and Risk

Choosing a franchise involves putting in money as well as time, while being hired does not. This adds an extra layer of risk for franchisees. On the other hand, franchisees also have an extra layer of control.

Why Buyer Personas are Crucial to Inbound Marketing Success

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they...

The Best Advice Startups Will Never Follow

Let me tell you a few short hair-raising stories of entrepreneurs who have raised money and regretted it later. Here are some rules that...

Understand Your Business: Value Proposition 101

Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.

7 Mistakes to Avoid When Quitting Your Day Job to Start a Business

While it is good to learn from mistakes, it's better to avoid them altogether. Avoiding these mistakes will not only increase your chances of succeeding but will also help facilitate your dream of becoming your own boss and travelling the world.

A Common Sense LEAP to Success

We all have great visions at the beginning of a new year and then LIFE gets in the way. Perhaps mid-year is a great time to LEAP forward with a rekindled excitement about success strategies for YOUR business.

Top 10 Fundraising Ideas for Your Startup

Finding a way to fund a tech startup can seem like a never-ending cycle. After all, you want to start a business so that you can make money, but getting a business going requires money.

Lessons from a Middle-Aged Entrepreneur

What is your biggest regret in life? When you ask our seniors this question, you often get a surprising answer. Karl Pillemer, Ph.D., is the...

Most Popular