How to Find the Right Location for Your Franchise

It’s true what they say: location is everything when it comes to a brick-and-mortar store. In fact, not paying attention to location is one of...

Why Startup Incubator-Hopping Can Help Launch Your Business

Venture capitalists Sam Altman and Jason Calacanis both wrote posts recently on the topic of startup incubator hopping. Altman says that participating in more than one startup incubator...

Millennials and Franchises: What You Need to Know

Forget Baby Boomers. The demographic that is quickly forging its own path in the franchise world? Millennials. Millennials, aged 18-34, now outrank the number of Boomers...

Businesses Are Moving Away from Physical Offices

There is a growing trend in business of firms moving away from having a physical presence. Just about every start-up I see does so without an office. And many of these entrepreneurs are determined to continue to operate without one.

4 Breakroom Perks Your Employees Will Truly Appreciate

When most people think of a breakroom, they think of a dingy place with fluorescent lighting and perhaps a communal table and refrigerator. It...

Decorate Your Workspace with a Touch of History

Nine hours a day. Five days a week. Four weeks a month. This is the amount of time you probably spend in your office....

The Right Marketing for a New Business Costs Least

The case for zero paid media as the new marketing model was highlighted in a recent book, "Z.E.R.O." by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.

7 Success Tips for Creating a Home-Based Business

Home-based businesses comprise one of the fastest growing business segments today. People love the idea of being able to be their own boss and work from the comfort of their own home.

Why Buyer Personas are Crucial to Inbound Marketing Success

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they...

How to Promote Your Small Business Event

Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found...

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