Picture, for a moment, your online presence as a seamless display of your brand's culture and strategy that aims to attract new customers while also interacting with existing customers. Sounds pretty great, right?
Let's focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO?
Increase revenues, decrease costs, and better serve customers. IDC: that could be a motto or even a manifesto for any good management team. And it's a good place to start a focus upon positioning.
You are you. It's that simple. To be great your brand has to lead not follow. If you follow someone else you are by definition already behind. Following doesn't put you out front.
Direct mail marketing is still an incredibly popular marketing strategy. It's used by a variety of companies around the world to get their product, brand, service or message across to a select number of individuals who have been targeted specifically to receive the promotional material.
Email marketing is a great way to reach your customers wherever they are, and without having to spend a lot of money on ineffective techniques. However, with the rise of new digital marketing strategies, many companies have neglected or even abandoned their email campaigns for more current methods, despite the fact that email has been proven to generate results.
The inbound marketing revolution has changed the game of public relations. Gone are the days when publicists were condemned to make that unwanted cold call or write that not-so-newsworthy press release. Thanks to inbound marketing, PR is now more sophisticated and powerful.
At our recent Speaker Certification Training for a group of our Certified Go-Giver Speakers, the following was pointed out: "Bob, you are really protective of your brand."
Two contrasting content marketing studies have been published in the last few months: one by WP Engine/Taylor Nelson Sofres and the other by inPowered/Nielsen.
To succeed at marketing, in my opinion, one should develop a multichannel marketing plan that fits with target audiences. And, if that includes a mix of traditional and digital channels for your content, go for it!