Newsjacking for Content

Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is "newsjacking."

Media Coverage Is Not a Given

I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.

6 Ways to Boost the Credibility of Your Solo Biz

You may not have a big office or employees, but you're at the top of your game. You go above and beyond to impress your customers, and you've never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?

Small Business Brands Win with Boldness

When you're seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They've heard of branding through their trade publications and on the street.

Is Your Content Marketing Voice Fake?

Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?

Target Personas: Content Marketing’s New Buzzword

An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?

How to Turn “Showrooming” to Your Advantage

So if retailers can't stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?

5 Marketing Tactics Every Business Can Learn From

If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.

Is Your B2B Company Sending the Right Brand Messages?

Your B2B (business-to-business) company may not be sending the "right" brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.

What a Nasty Rash Taught Me About Marketing

Empathy is probably one of the most effective yet under-employed "ingredients" in successful marketing. If you can genuinely empathize with your customers, they're going to feel it.

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