Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is "newsjacking."
I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.
You may not have a big office or employees, but you're at the top of your game. You go above and beyond to impress your customers, and you've never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?
When you're seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They've heard of branding through their trade publications and on the street.
Content marketers often worry about creating an authentic voice for their brand. But what if trying to appear authentic actually makes us look less authentic?
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
So if retailers can't stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?
If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.
Your B2B (business-to-business) company may not be sending the "right" brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
Empathy is probably one of the most effective yet under-employed "ingredients" in successful marketing. If you can genuinely empathize with your customers, they're going to feel it.