If you're targeting high-income Baby Boomers with your marketing, you've got to see this new research from the Luxury Institute. Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video.
A good percentage of graphic designers see branding or re-branding as nothing more than changing the logo and marketing materials—visual solution. The reasons SME's have for needing branding typically have very little to do with visuals per se.
Bluebirds are parts of what happens with every sales person and in every territory. However, we can't build a plan based on bluebirds. If we did, our plan is pure wishful thinking.
Small businesses are blogging, using social media and email marketing, but everything they say and do is based on gut feeling. They're also working by themselves instead of leveraging the help of their co-marketing partners. That's no way to effectively market a business!
In the brilliant words of the man responsible for Nike's enduring tagline that says it all, "Just do it." All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.
If you ever wondered why some businesses seem to perpetually be able to keep online visitors interested, but you can't figure out their secrets, chances are it has a lot to do with certain types of content.
We've all heard the old adage, "timing is everything"—and when it comes to outreach, it's definitely true. Being strategic about when you send your email can have as big an impact on the success or failure of your campaign as the content of your message, because if nobody reads it, your message doesn't really matter, does it?
With the growing importance of digital marketing in general and social media marketing in particular, the word "viral," along with the sentiment behind it, seems to be gaining more and more traction.
A quality marketing team is often overlooked among new companies. Whether one calls it confidence or arrogance, many companies believe that their products or services are good enough to speak for themselves. That belief devalues the power of a good marketing team in the eyes of a company, which can be a terrible mistake with detrimental costs.
Most cities, towns and countries who take on the task to develop their brands spend a great deal of money essentially changing their logos under the pretense that their logo is their brand.