Your B2B (business-to-business) company may not be sending the "right" brand messages, according to newly released McKinsey research. It appears that many companies are using ineffective brand messaging to engage their customers and prospects.
Empathy is probably one of the most effective yet under-employed "ingredients" in successful marketing. If you can genuinely empathize with your customers, they're going to feel it.
If you're a small business, what's the best way to budget and how much should you spend? If you're like 67% of small businesses you're spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
I'm often amazed by the discussions—or absence of discussions—on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about.
For all the words I write on branding, everything I'm saying boils down to this: if you're not playing, you're losing.
"The first thing to understand about content strategy is that no two people understand it the same way. It's a relatively new—and extremely broad—discipline with no single definitive definition."
What does it take for a marketing campaign strategy to really draw the target audience in and make a long lasting high impact impression? Here are seven winning marketing campaign strategies sure to make your marketing shtick strong enough to stick around.
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you've been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you'll get what you really want.
It's only October, however, parts of Colorado have already been hit with a major blizzard. Let's face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.