Standing Out at a Trade Show

Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.

In Marketing the Constant Is Change

There are lots of ways to stay current but it all starts with the attitude of recognizing that it's a part of your job and it's one of the ways you keep your company relevant and profitable.

Why Animated Videos Are Powerful Tools for B2B Companies

For B2B companies, where consumers are not direct customers, video can prove to be more advantageous. And when it is about video, the Animated Video Production is definitely an effective tool.

Looking for the Light Bulb

Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.

A 5-Step Beginner’s Guide to Video Marketing

Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started?  What is the first step to creating your own engaging video content, and how can you share your videos with the world?

Is Podcasting the Hot New Media Trend?

Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.

Are You Leveraging Your Brand Advocates?

Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.

Focus on Key Performance Indicators

Successful people look for the signs. Small business owners are no exception.The signs are reality. It’s true in business the same way that it is true in sports, relationships, or any other part of life. But what does it mean to see the signs in business? What should you be looking for?

Building a Brand: How Three Successful Sites Did It

At the beginning of the year, AG Beat released a very cool list of 60 brands to watch during 2012. Not all of their predictions were correct—KeepSum, which many thought would be the Groupon of real estate, has been offline for a few months now—but many of them were spot on. Three in particular—OpenCongress, Klout, and Pinterest—did so well during 2012 that they have now become household names. But what did they do differently than the other 57 brands, and how did they do it? What stars aligned to bring these three to the limelight?

The Brand of You

Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.

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