Here's a switch. Smaller businesses—those with 10-99 employees—are outdoing large companies with over 1,000 employees on content marketing strategy.
There's no doubt that mobile marketing is one of the easiest and best ways to gain customers for your small business. People who carry smartphones and use tablets hardly ever put them down!
Video has become such a popular online medium, and while many site owners recognize the value, sometimes getting started with content ideas is the hardest part. If you have absolutely no idea what type of video content to create, below are some quick ideas to get started shooting video fast.
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
Your customers are one of the main pillars of your business structure. You won't be able to create a sustainable and profit-generating enterprise if you don't have people who will buy and patronize your merchandise.
Last week we talked about ways to make your marketing more interesting by being less "professional." Here are three actions you can take to be a little less professional, and a little more interesting and appealing to your customers.
"Start a Blog." It's probably on your list of "shoulds" for your business. What's holding you back? Now could be the time to start. Here are some good reasons why.
The benefits of professionalism are well known: increased perception of respectability, authority, trust, and dependability. But is there a downside to professionalism? Is it possible to be too professional?
Infographics provide eye-catching information for consumers since most people are visual learners. When handled appropriately they can drive immense traffic and even result in sales conversions.