Marketing Goes SoLoMo

As a general proposition, I think it's fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.

Business Advice from Miley Cyrus? What Your Company Can Learn from Celebrities

Image is everything. It's a maxim that applies everywhere, from our businesses to our personal lives, and certainly to the celebrities we both admire and are annoyed by.

Why Mobile Apps Will Drive the Future of Marketing

Virtually every day, new evidence emerges of the consumer shift to mobile. Businesses can utilize specific-use mobile apps to enhance and/or simplify the customer experience with their brand.

Color ROI: Color Associations and Logos

The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.

The Key to Personal Positioning

It's no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here's how.

Color ROI: Color for Kids and Color Preferences

The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.

Customer Experience is Single Most Exciting Opportunity for 2014

According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.

If Customers Can Own Our Brand, They Can Also Own Our Business

Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive?

Color ROI: Color Harmonies and Marketing Basics

The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.

How Writing a Book Will Add Value as a Small Business Owner

By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.

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