With all that technology offers, it's easy to lose its advantages when people cannot read your digital content. What do I mean by that? Let's look at some of the reasons why your content may be turning people away.
We're all proud of our value propositions! We feature them in our web sites, we're trained to brag about them to our customers. Usually, when I hear people describe their company's value proposition, the focus seems to be all about the company or the product.
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It's a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. This freedom to take control of your own marketing comes at a cost.
While I'd like to think we make good decisions based entirely on gut instinct, there are often hidden red flags. One tool we have implemented with success in our company is a client scorecard that rates our clients and their fit for us, past and prospective.
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple's secret? Education.
Jay Baer's new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
There are lots of ways to stay current but it all starts with the attitude of recognizing that it's a part of your job and it's one of the ways you keep your company relevant and profitable.
For B2B companies, where consumers are not direct customers, video can prove to be more advantageous. And when it is about video, the Animated Video Production is definitely an effective tool.
Coming up with blog topics can be stressful even for experienced writers, and is especially hard for small business owners who are focused on other tasks. Many are afraid to start blogs because they worry they won’t be able to come up with enough topics. Even experts in their industry who have enough knowledge to write a book sometimes share these fears. Three simple methods can help any blog writer find that light bulb idea that helps them create value-added content for their readers.