Your website may be your only point of contact from customers or it may be just one way they can reach out to you. However, if it is not effective, you may be losing out on sales and new customers.
If you're anything like me, you hate the idea of being a salesperson. But I have come to grips with the fact that not only am I a salesperson, but I am also pretty good at it. These are a few tips that have helped me embrace selling.
From the perspective of the digital consumer, the lines between online and offline have blurred; given this, most are looking for integrated shopping experiences, and retailers better take note and do something about it.
The discussions that swirl around the profession about new methods, tools, and techniques are exciting. They have the ability to help us improve and improve what we can achieve with customers.
Retail isn't dead, it's dynamic. Consumers are always going to want to buy, but in an increasingly digital world how will the retail industry adapt? For any small business owner or entrepreneur trying to stay up to speed with this industry, it is vital to be aware of the emerging trends and changes in retail.
When you think about it, sales people have an awesome amount of freedom—but also a huge amount of personal responsibility. In many senses, we really are entrepreneurs.
Bartering is as old as commerce itself and today a variety of developments have brought renewed interest to this traditional practice. Challenging economic conditions combined with the ease of Internet-based exchanges have made bartering an attractive way of acquiring products and services, especially for newer small businesses.
Sales scripts get a pretty bad rap because they are so closely related to cold calling, and cold calling is annoying. But these scripts can actually be pretty useful, as long as they're written and used the right way.
Have you ever heard of the saying "If your prospects feels like you are selling to them, then you are doing it wrong"? This infographic gives tips and insights on how you can drive sales.
With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions.