Posts Tagged ‘Website’
3 Top Conversion Rate Optimization Rules from an SEO Perspective
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page—but what happens next? Are you giving the user a clear path, or focus point to direct them to take…
Read MoreSales Funnel: You Like Me, You Really Like Me!
Over the past couple weeks, we’ve explored how your website should be thought of as a selling tool and with some planning and vision you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. Last week we dug into the top of the sales funnel and…
Read More8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days were over, right? Unfortunately not, testing is still the best way to know how well something works and what changes…
Read More6 Easy Steps to Boost Your Website Traffic
Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website is an inexpensive and highly effective method to increase brand awareness and bring your company to a new level of…
Read MoreThe First Stage of the Website Funnel: Know
Last week we explored how your website should be thought of as a selling tool and with some planning and vision – you can use it to move a prospect through the know • like • trust = sales funnel and earn their business. This week, I’d like to dig in a little deeper and look…
Read More5 Places to Focus Your SEO Budget for Cost Effectiveness
For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order to do so, a model has to be adopted which focuses on using budgets in the most effective ways and…
Read MoreIs Your Website Funnel-Shaped?
For the next couple weeks, we’re going to focus our attention on your website. There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so—each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. But…
Read MoreIncrease Conversion Rate Right Now with These 5 Tactics
Converting prospects to customers is part art and part science. As consumers are fickle, what they want or need to make a purchase today may be dramatically different tomorrow. Therefore, it is critical that you know what it takes to respond to consumer needs if you want to turn site or landing page traffic into…
Read MoreHow to Be a Successful Blogger
If you have strong expertise in a particular area, are looking to establish yourself as a thought leader and be able to monetize your ideas, starting a blog is a great way to do it. Very many people have started off with a humble blog and have been able to turn that into a full…
Read MoreHow Hard is Your Website Working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Today, it’s a…
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