Posts Tagged ‘Website’
The Importance of Audience Targeting in SEM Strategy
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital brand. Luckily, an array of solutions exist for managing these touch points along the buyer funnel. One of the most effective solutions is audience targeting in PPC remarketing campaigns based on user behavior. Traditionally,…
Read MoreThe Recent Google Updates Every Site Owner Should Know
Every year, several times within a year, and even on a daily basis, Google rolls out updates and changes to its search algorithm, sometimes as many as 600 or more changes. While most of these adjustments are minor and have very little influence on search engine results, others cause a big shake-up, subsequently affecting individual…
Read More7 Ways Small eTailers Can Expand Their Reach Now
Building an ecommerce brand takes time. But in order to become bigger and better, you need to constantly generate revenues. For that to happen, you need to get the word out that you are selling something that is worthy of people’s money. So, how does a small online store like you make itself visible to…
Read MoreTurning “Time on Site” from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why? Time is a proxy that’s representative of attention. If users spend more time on your site, they’re paying you more attention. Right? Well, not so fast. In this post, I’ll break down how time on site is calculated…
Read MoreHow Important Are Reviews in Local SEO?
The answer is reviews are very important for local SEO. There is no doubt that reviews can be extremely beneficial to businesses of all kinds. Most consumers look for reviews when researching a product or service provider in their local area. Over 90% of consumers read online reviews and almost as many refer to them…
Read MoreLocal SEO for SMEs: Trends for 2018
During the last few years, thousands of companies that have opted for SEO positioning have achieved important success within their respective markets. But how can you achieve a good SEO position? Today there are hundreds of alternatives to position your business on the web, however, a strategy that has proved effective for SMEs as well…
Read More10 Link Building Strategies for Local Businesses
Link building is one of the most difficult, and beneficial, aspects of SEO. It requires persistence and planning to run a link building campaign well. But if you’re a small business with a limited budget for SEO, how can you build enough quality links to make a difference in your business? There are some ways…
Read MoreUnderstanding Small Business Web Hosting for New Biz Owners
If you’ve just started a new business, or are planning to, your list of tasks to complete is probably already pretty long. I really don’t want to stress you out by giving you something else to worry about, but choosing the right webhost can make all the difference to your success in the critical first…
Read MoreHow to Identify Low Quality Pages on Your Website
Quality. With Google, it is always about quality. Low quality pages can hurt your visitor experience and SEO ranking. Google wants to show the best, most reliable and helpful web pages every time someone enters a search query. When someone clicks on a link in the search results, Google wants them to find what they’re…
Read MoreWhat Do White Supremacists and a History of Hacktivism Have in Common with DDoS Attacks?
Much of the United States and the world beyond watched in frustration as events unfolded recently in Charlottesville, Virginia. Frustration that the rally was happening in the first place, frustration over the violence, including the beating of Deandre Harris and the death of Heather Heyer, and frustration over the seeming inaction of the Charlottesville police…
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