Posts Tagged ‘Website’
Do Local Businesses Still Need a Website?
Does your website still serve a purpose? Google’s primary objective is to answer people’s questions as quickly and as accurately as possible. Years ago, if you searched for a product or service, you would have been required to click a link to another website from the search page. This is no longer true. If you…
Read MoreHow to Give Searchers What They Need, Not Just Linkbait
So often we can get caught up in building out huge resources. Top 200 Stores Offering Student Discounts or 38 Products With Lifetime Warranties can be eye catching and attract a few links, but do they actually answer how people are searching? Let’s stay in the discounts and warranties space. Does Walmart Give Student Discounts?…
Read More11 of the Best Social Media Management and Reporting Tools to Consider
It’s quite common for me to be asked which social media management and reporting tools I recommend outside the two or three everyone knows, but it’s not always easy to remember ten or more tools off the top of your head. As a result, I’ve put this list together of vendors I’ve come in contact…
Read MoreHow to Build a Professional-Looking Website in an Hour or Less
Building a website, no matter the purpose, might seem a bit overwhelming. I can tell you first-hand that building a website has actually never been easier. Today, we have access to countless website building tools. One of the most important and the central enabler is website builders. These platforms have given business owners more flexibility/freedom…
Read MoreWhy Your Small Business Needs a Country-Related Domain Name
One of the most difficult decisions business owners face when constructing a website is the choice of domain name. This is intricately tied to your brand, so it’s imperative you get in right from the very beginning. Apart from the ideal domain name, another choice to consider is the domain extension. To some extent, your…
Read More5 Minute Local SEO Strategies
SEO is often regarded as a mysterious dark art. Constantly evolving it can be confusing if not downright off-putting to your average small business owner. Local SEO has many similarities to traditional SEO, but thanks to the fact that you are competing in your local area, not against the world, it’s often possible to achieve results far…
Read MoreLaunching and Building Your Online Marketplace: A 4-Step Approach
The time is ripe for online marketplace businesses, and their reach just keeps expanding. Peer-to-peer rentals, a hub for finding and booking key services, B2B networks or exchanges between individuals – anything’s possible. In an age when web and mobile apps like Uber, Lyft, Airbnb and Upwork are thriving, it’s time to get into the game. Your winning idea…
Read MoreBe Findable
Whether you’ve had a website for a couple decades or a couple weeks – you built it so prospects could learn more about you, customers could communicate with you and potential employees could find you and check you out. For most organizations, their website is the biggest workhorse of your marketing arsenal. But a website…
Read MoreSurviving in the Multi-Device Era: How to Make Your Website Responsive
It’s 2018, and websites are more affordable than ever; in fact, 28% of small businesses spend less than $500 to build one! According to a recent Clutch.co survey, however, only 64% of SMBs do have websites—and 81% of those are mobile-friendly. It’s a huge leap from 2016 when just a small fraction of corporate websites…
Read MoreTemplate Websites vs. Custom Web Design: An Unbiased Comparison
When your company is on the market for a new website, one of the first things you’ll have to decide is whether or not to build a custom site, or use a premade template. Both choices rely on a CMS (Content Management System) to get the job done. Companies like WordPress, Squarespace, Wix, and Joomla…
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