You Should Be Selling The Way You Buy

I recently had a great text conversation with an outstanding sales manager. The time zones worked out–it was evening his time, so he had the time to be a little philosophical, it was morning my time, I was desperate to find something to write about. We were talking about general approaches to engaging customers more…

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6 Successful Upselling Tactics You Can Borrow From Amazon

Amazon is arguably the largest eCommerce store in the world. Selling products from thousands of retailers means consumers can look for the best deal possible in a matter of clicks and scrolls. It is just human nature that we will trawl everywhere to see our hard-earned money stretch further. Amazon has mastered the art of…

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Upselling and Cross Selling to Increase Profit

Upselling is a bit different from the cross sell although they are very similar. An upsell is when a sales person convinces the customer to purchase more expensive items, upgrades, or other add-ons to the existing product in an attempt to increase the profit of a sale. “Did you want to get the bigger one,…

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