Upselling is a bit different from the cross sell although they are very similar. An upsell is when a sales person convinces the customer to purchase more expensive items, upgrades, or other add-ons to the existing product in an attempt to increase the profit of a sale. “Did you want to get the bigger one, […]
Upselling
5 Unfailing Cross-Selling and Upselling Strategies to Boost Online Sales
If you’re like most people, you likely have gone shopping with a grocery list a few times in your life. But how many times have you gone home with only those items in your cart? Perhaps you were a little hungry and the store had a sale on your favorite snack, or they had a […]
A $300 Informercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. You can pick up a lot of good marketing ideas just from watching infomercials. You can pick up even more when you decide to actually order something.
Use Non-Aggressive Upselling to Gain and Keep Customers
Upselling is the art of helping a customer understand that they can’t live without something they didn’t know they wanted. It’s about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.
