I recently had a great text conversation with an outstanding sales manager. The time zones worked out–it was evening his time, so he had the time to be a little philosophical, it was morning my time, I was desperate to find something to write about. We were talking about general approaches to engaging customers more […]
Upselling
6 Successful Upselling Tactics You Can Borrow From Amazon
Amazon is arguably the largest eCommerce store in the world. Selling products from thousands of retailers means consumers can look for the best deal possible in a matter of clicks and scrolls. It is just human nature that we will trawl everywhere to see our hard-earned money stretch further. Amazon has mastered the art of […]
Upselling and Cross Selling to Increase Profit
Upselling is a bit different from the cross sell although they are very similar. An upsell is when a sales person convinces the customer to purchase more expensive items, upgrades, or other add-ons to the existing product in an attempt to increase the profit of a sale. “Did you want to get the bigger one, […]
5 Unfailing Cross-Selling and Upselling Strategies to Boost Online Sales
If you’re like most people, you likely have gone shopping with a grocery list a few times in your life. But how many times have you gone home with only those items in your cart? Perhaps you were a little hungry and the store had a sale on your favorite snack, or they had a […]
A $300 Informercial Marketing Lesson for Free!
For the first time ever, I bought a product being sold on an infomercial. Yep. You can pick up a lot of good marketing ideas just from watching infomercials. You can pick up even more when you decide to actually order something.
Use Non-Aggressive Upselling to Gain and Keep Customers
Upselling is the art of helping a customer understand that they can’t live without something they didn’t know they wanted. It’s about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.
