With the coronavirus pandemic, every single person across the globe is being asked to stay home — luckily, we live in a digital age where mentorship and learning can occur online. Not to be confused with Wikipedia’s definition of social learning, the social learning we’re referring to takes a digital approach to learn from your network using online social […]
How Marketing Has Changed in a Coronavirus World
With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing: How to Market Through Crisis,” I offered three things you can continue to do to keep your brand alive. But […]
Top Study Results on Social Media Marketing
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on […]
7 Free Digital Marketing Resources to Improve Your Small Business
When you are a small company competing with a large company, it comes down to who has the most resources to find new customers. Sadly, the outcome is predictable. The larger company has more resources to spare and can spend more money on advertising than a small company can afford. This is why more than […]
How to Build a Twitter Campaign
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure where to start. Is Twitter the right platform? Before you launch on Twitter, it’s important to make sure that it’s […]
Measure Your Twitter Campaigns with Conversion Tracking
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the […]
How to Use Twitter Audiences
Built your Twitter campaign but stuck on how to best tailor your audiences? Look no further! Tailored audiences on Twitter can help you create more successful remarketing campaigns. In order to make sure users engage with your brand, you need to learn how to set up tailored audiences and make them work for your website […]
How to Get Verified on Social Media
A verified account, page, or profile is essential for brands, businesses, public figures and organizations that are on different social media platforms. It gives more credibility, which translates to trust and legitimacy of an entity. Popular social media platforms such as Facebook, Instagram, Twitter, Snapchat, and others provide a checkmark that is either blue or […]
How I Break the Twitter “Rules” and Get 108 Million Impressions
It was tough being different. I was not doing things as they expected. Breaking the rules. They really didn’t like it. Their comments and insults were daunting and confronting. How dare you do that that. You are doing it wrong. You are a robot. But I pressed on. Standing out and breaking conventions takes courage. […]
Is Social Media Marketing Really Effective?
It’s hard to believe that social media has been around since 1997 when the earliest networking site, SixDegrees launched! (It doesn’t exist anymore.) During the 2000s, we saw many of our currently favorite sites appear. Now, let’s look at the number of users each site has: LinkedIn: 500 million users (Jan. 2018) Facebook: 2.072 billion (Jan. […]
