Is your business searching for a way to implement an efficient strategy to leverage big data? If so, you may find that you run into complications when it comes to collecting and managing data. The process of collecting and managing the big data you have can be extremely time-consuming. If you cannot do this efficiently, […]
Tracking Data
5 Tips For Tracking Your Sales Effectively
Every aspect of running a business involves strategy, and having good strategies in place across your business will ensure that you meet your goals and expand consistently. While sales rely heavily on your products and services speaking for themselves, you also need a good sales strategy in place to continue reaching goals and increasing volume. […]
9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the biggest and best difference between inbound marketing and traditional marketing is that business are able to track and analyze every […]
Measuring Outcomes Not Activities
We’re proud of the marketing and sales metrics we have in place. I sit in meeting after meeting with people going through endless charts showing their performance across any number of metrics. Too often, however, we see huge disconnects in what the metrics show and the most important performance metrics: revenue/profitability attainment, growth, share, customer […]
The Devil is in the Details
I suppose it’s human nature not to look at details. If I look at the pace of business and life, the workloads each of us have, it’s easy to gloss over things.
Is Big Data Saving Your Business Money?
One of the major watchwords of the last couple of years is “big data.” Experts talk about how much information a company can glean from its customers using the massive amounts of data that is collected.
3 Signs You’re Focusing on the Wrong Performance Metrics
Big companies like Target and Amazon are particularly adept at the art of performance metrics. But you don’t have to run a massive retail corporation to intelligently track customer behavior and your team’s performance. You just have to know which performance metrics to focus on and how to analyze them.
Do You Know How Your Customer is Measured?
Metrics are important to knowing how we are doing in achieving our goals. Some of those metrics are critical in evaluating performance or to our compensation plans. Every sales person understands how they are measured and are driven to achieve their goals.
Don’t Get Distracted by the Numbers
As sales professionals, we’re obsessed with the “numbers.” Where are we year to date, what’s the forecast, what’s the pipeline look like, what are the activity levels, how many qualified leads do we have, and on and on and on.
KPIs for Franchises
Before you invest in a franchise, you do plenty of research, looking at the financial health and performance of the corporation and of individual franchises. How will you measure the health and performance of your own franchise business?
