Posts Tagged ‘Solving Problems’
Rethinking Prospecting
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
Read More Find the Cause of the Problem Before Trying to Fix It
So often, managers and business owners assume they know how to solve every problem simply because they have had many years of experience. However, experience often leads to decisions that worked in the past, and past decisions are not always applicable in the current environment.
Read More Turn a Toxic Business Relationship into Your Advocate
Every business has a “Joyce,” that customer that is never satisfied. I have learned that my company is only as good as the customer service provided and communication skills engaged. But what shocked me the most is that my Joyce, who is a business owner herself and who was my most toxic customer, ended up being my biggest advocate.
Read More Laziness and Apathy are Customer Service Killers
Most people in front-line customer service jobs want to work hard, be helpful, and take care of the customer. No matter what the reason behind bad incidents the really bad thing is that they can create a negative impression for the business. The customer experience is lost.
Read More 6 Things I Wish I’d Known Before I Started My Company
My company is approaching its tenth anniversary. This important milestone has prompted me to look back at my decade as an entrepreneur. Founding and running a company has been the ride of my life, but it has had its fair share of ups and downs.
Read More 4 Tips for Writing a Strong Case Study
Case Studies are the marketing version of Aesop’s Fables. Stories told to make a point or teach a lesson that demonstrates the value of your product or service. So how do you create a good case study?
Read More How to Recognize Your Value Proposition
At the heart of every successful business plan is a clear, concise, and concrete value proposition. This single statement sums up the entire foundation of your business, making it clear what you do and why you do it.
Read More 10 Branding Cracks to Avoid
A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
Read More Evaluating International Risk
A big reason why most small businesses don’t approach foreign markets is because of the myriad risks associated with global operations. While international risk is certainly not something to take lightly, a careful assessment of the primary dangers that your business faces will ensure that you’re ready for whatever challenges you might face.
Read More Insincere Apologies Are Trust Killers
Expressing remorse without any real intent to change comes off as insulting or dismissive, like someone who always comes late to a meeting and says, “I’m sorry I’m late.” The likely truth is she never really intended to be on time. No one believes her apology, and so she is not trusted.
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