Posts Tagged ‘Social Media’
So You Gained Thousands of Social Media Followers: So What?
I just finished reading an Entrepreneur post by Ann Tran entitled, “How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime.” Yeah, and…?
Read More Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
Read More Using Social Media to Recruit
Social media has become an integral part of business; not only is it a place to advertise and from which you can reach and interact with customers, but it is also increasingly a recruitment tool.
Read More How to Use Social Media for Customer Service
Imagine this: your customer leaves your business and has a poor experience. Instead of telling your staff, she tells her friends on Twitter.
Read More An Explanation of Channel-Based Content Personalization
Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
Read More 3 Ways to Best Present Your Store Online
As each day passes, online sales get closer and closer to outdriving those from brick and mortar. In 2013 alone, consumers spent more than $1.2 trillion shopping online, placing a high demand for businesses to adopt this strategy.
Read More Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an online audience and develop a brand image. However, with so many options available and even more emerging, some companies don’t know where to start.
Read More When to Schedule Your Social Media Posts
You have developed a social media presence across the major platforms, but how do you maximize engagement? While there are many factors in play, optimizing the time of day and day of week posts go live can have a large impact.
Read More Building a Social Media Base
Social media enthusiast Philip Rickwood joins me today to explain how he amassed 71,000+ Twitter followers in a relatively short time, a remarkable feat for someone who is not employed full time in the field.
Read More How B2B Businesses are Tackling Social Media in 2015
Today’s B2B marketers can’t go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions.
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