Posts Tagged ‘Social Media’
Social Media 101 for Small Businesses
Social media has become a huge part of the business world today. Having started out as a vehicle for people to keep in touch with one another, make new friends and share fun times, it has since grown to become a core marketing tool for businesses, both small and large. For small businesses, the advantages…
Read MoreIs the Age of Social Media as We Know It Over?
I sat there in amazement. I had created an account and logged in. The result was not what I expected. The screen had filled with people I hadn’t seen in 20-30 years. Global and personal networking at scale. Social media’s potential was in front of me. Shared human consciousness and connection enabled by technology. Conversations, photos…
Read More5 Ways to Increase Traffic to Your Company Website
Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online shop which functions as another form of revenue. But not all websites achieve a constant stream of relevant traffic. This…
Read MoreIs Social Media a Waste of Time for Free Traffic?
In 2014 I wrote an article titled “Why You Should Forget Facebook.” The main premise of the post was that Facebook was reducing its organic reach. In fact the numbers showed it was trending to zero. So…. we dived into why using Facebook for organic and free traffic was becoming a waste time and you…
Read MoreEverything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I…
Read MoreWhy Facebook Has a Big Problem
Have we reached peak social? Is our love affair with the shiny new toy ebbing? There are some warning signs. Facebook has just seen a 24% drop in average time spent on site. That’s not a blip. It is a big warning sign. An iceberg. Our obsession I spend a lot of time on social media.…
Read MoreDon’t Ignore These SEO Problems That Could Be Hurting Your Ranking Power
Search engine optimization or SEO is being utilized by businesses big and small to increase traffic and conversions onsite. The stakes are high as Google AdWords and Bing Ads are gaining more and more real estate on the search results page pushing organic listings further down. To get any traffic requires your SEO campaign to…
Read MoreFacebook Insider Secret: Get a Spring Makeover!
Rina Valan of Brains and Beauty Media shares a Facebook insider secret which will take you to the top of the algorithm and put you first in your followers’ feeds! Do a Spring cleaning on both your business page and your Facebook profile! Every business has a person behind it so make sure you are putting your best…
Read MoreMaking Your Facebook Ads Work
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell. I’m not going to suggest that Facebook ads are for every organization. I don’t believe any medium is. But if you’ve dismissed it without doing your homework, you may be missing…
Read MoreThe Untapped Social Network with 10x the Potential of Twitter
Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t have a MySpace page you were digitally irrelevant. Now there is a generation of teens and pre-teens who don’t even know what MySpace is. Then…
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