Posts Tagged ‘Social Media’
10 Steps to Better Rankings in Google
Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should…
Read More8 Ways to Market Your Dental or Healthcare Practice via Instagram
If you’re not on Instagram, you better get to it. Instagram is a social media platform that is easily one of the top marketing platforms out there. With millions of users using it daily, you better believe it’s a great tool to utilize for your business’s growth. More and more consumers follow their favorite brands…
Read MoreIf You Want to Transform Your Marketing, Try These 5 New Technologies
The digital age has rapidly disrupted virtually every industry, and marketing is no exception; more so today than ever before, emerging technologies are fundamentally reshaping how products are marketed, and how consumers can find goods and deals that work for them. Some innovations are more impactful than others, however, and marketers who don’t want to…
Read MoreSocial Media 101 for Small Businesses
Social media has become a huge part of the business world today. Having started out as a vehicle for people to keep in touch with one another, make new friends and share fun times, it has since grown to become a core marketing tool for businesses, both small and large. For small businesses, the advantages…
Read MoreIs the Age of Social Media as We Know It Over?
I sat there in amazement. I had created an account and logged in. The result was not what I expected. The screen had filled with people I hadn’t seen in 20-30 years. Global and personal networking at scale. Social media’s potential was in front of me. Shared human consciousness and connection enabled by technology. Conversations, photos…
Read More5 Ways to Increase Traffic to Your Company Website
Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online shop which functions as another form of revenue. But not all websites achieve a constant stream of relevant traffic. This…
Read MoreIs Social Media a Waste of Time for Free Traffic?
In 2014 I wrote an article titled “Why You Should Forget Facebook.” The main premise of the post was that Facebook was reducing its organic reach. In fact the numbers showed it was trending to zero. So…. we dived into why using Facebook for organic and free traffic was becoming a waste time and you…
Read MoreEverything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I…
Read MoreWhy Facebook Has a Big Problem
Have we reached peak social? Is our love affair with the shiny new toy ebbing? There are some warning signs. Facebook has just seen a 24% drop in average time spent on site. That’s not a blip. It is a big warning sign. An iceberg. Our obsession I spend a lot of time on social media.…
Read MoreDon’t Ignore These SEO Problems That Could Be Hurting Your Ranking Power
Search engine optimization or SEO is being utilized by businesses big and small to increase traffic and conversions onsite. The stakes are high as Google AdWords and Bing Ads are gaining more and more real estate on the search results page pushing organic listings further down. To get any traffic requires your SEO campaign to…
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