If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it’s highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
Social media marketing is believed to have transformed brands like no other communication tactic has done before. It has significantly altered the elementary nature of the relationship between a brand and its prospective customer.
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
Social media can be one of the strongest boons to your business, but it can also be something that can hurt your prospects when used improperly. Knowing how to set up a strong social media campaign can only be done when you know what NOT to do.
If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure by choosing the best social networks, the best way to communicate and even the best time of day.
They just keep going up and up. That’s the takeaway from the recently released 2014 Internet Advertising Revenue Half-Year (HY) Report from IAB, which shows Internet advertising revenues in the US totaling $23.1 billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.
Social media is becoming one of the greatest marketing tools out there, especially for small businesses. Between Facebook, Twitter, LinkedIn, Google+ and YouTube, you can reach and advertise to billions of people on any given day with just the click of a button.
According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.
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