Posts Tagged ‘Social Media Marketing’
Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
Read More How Instagram Can Benefit Your Coffee Shop
Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.
Read More 5 Strategic Tips for Paid Content Distribution on Native Social Channels
Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.
Read More How to Most Effectively Market Your Business on Facebook
Facebook is the largest social media network in the world. It has over four times more users than its leading competitor, which is Twitter.
Read More Tips on Effective Multi-Channel SMM
Multi-channel marketing involves the usage of multiple channels for the purpose of reaching more customers. The term multi-channel social media marketing (SMM) is self-explanatory.
Read More Social Media as a Tool to Turn Small Business into a Big Brand
If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
Read More Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore
I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?
Read More Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it’s highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
Read More Social Media Integration
Social media marketing is believed to have transformed brands like no other communication tactic has done before. It has significantly altered the elementary nature of the relationship between a brand and its prospective customer.
Read More Social Media Marketing: It’s Complicated
I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
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