Posts Tagged ‘Social Media Marketing’
Setting Up a Social Employee Marketing Strategy
To maximize the effectiveness of social campaigns, businesses can turn their employees into what Rutgers business professor Mark Burgess calls social employees.
Read More No One Likes You
Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train. You created a presence with either enthusiasm or disdain (seems everyone starts at one end of the spectrum or the other) and posted your first update.
Read More 5 Digital Marketing Trends That Will Disrupt Your Business
You have been running your business for a long time. Life is good. Sales are holding up. The admin processes and technology systems are nailed. You have your eye on your competitors and industry. The business model is stable.
Read More Use Landing Pages to Turn Social Engagement into Business Gains
In any marketing effort, the end goal should always be positive returns on investment (ROI). Applying that logic to social media marketing, the challenge becomes two-pronged
Read More Is Social Advertising Subverting Social Media Marketing?
While seen by many as the inevitable advancement of ad tech into fertile new territory, the trend of brands investing in social advertising is a growing cause for concern among many practitioners of and believers in “organic” or “traditional” social media marketing.
Read More How Instagram Can Benefit Your Coffee Shop
Instagram is perhaps the most under-utilized social media platform, especially when it comes to restaurants, cafés and coffee shops. While Facebook and Twitter remain king for social media marketing, Instagram should not be taking a backseat. In fact, it should probably be sitting up front.
Read More 5 Strategic Tips for Paid Content Distribution on Native Social Channels
Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.
Read More How to Most Effectively Market Your Business on Facebook
Facebook is the largest social media network in the world. It has over four times more users than its leading competitor, which is Twitter.
Read More Tips on Effective Multi-Channel SMM
Multi-channel marketing involves the usage of multiple channels for the purpose of reaching more customers. The term multi-channel social media marketing (SMM) is self-explanatory.
Read More Social Media as a Tool to Turn Small Business into a Big Brand
If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
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